Seungmin Is The Latest Member Of Burberry’s Global Family
“We are excited to welcome Seungmin to Burberry. His passion and sense of style will make working together a lot of fun.” Daniel Lee, Chief Creative Officer.
Internationally acclaimed K-pop artist Seungmin is the latest global talent to join Burberry’s cohort of brand ambassadors. Featuring in our latest Festival campaign, Seungmin is renowned for his boundary-breaking approach to music and fashion: his self-expression, authenticity, and innovation resonate deeply with Burberry’s creative spirit.
The South Korean singer is the main vocalist of the boy band Stray Kids. Since their official debut in 2018, the group has become a defining force in the contemporary K-pop space, recognised for their genre-defying music and self-produced songs. The eight-member group has achieved significant international success, including a Billboard Music Award for Top Global K-pop Artist in 2024, and six of their albums have debuted at No.1 on the Billboard 200 chart – a history-making achievement. With a reputation for bold creativity, dynamic performances, and a dedicated global fanbase, Stray Kids continues to shape the future of pop culture.
“It is an honour to join the Burberry family,” says Seungmin. “It’s an iconic British brand with a rich heritage, and I love that connection – I’m excited to be part of its future.”
ABOUT BURBERRY
Burberry is a global luxury brand headquartered in London, UK. Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index. BURBERRY, the Equestrian Knight Device, the Burberry check, and the Thomas Burberry Monogram and print are trademarks belonging to Burberry. For more news, visit www.burberryplc.com.
In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, Solaire Resorts & Casino, Nustar Resort & Casino, and online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI