Tory Burch Collaborates With BonBon, A Swedish Candy Co.
Introducing our new limited-edition collaboration. Tory reinterpreted our icons in the textures, colors, and flavors of BonBon, the Swedish candy company based in New York.
Our Miller sandal and mini Fleming hobo bag are dipped in a “sugar” beaded coating, like BonBon’s sour gummies; puffy Miller and Kira Sport sandals nod to their soft marshmallows in banana, strawberry, and vanilla colors; and Tory’s favorite candies inspired earrings and charms, from salty licorice twists to sour fish. We also created limited-edition packaging and dustbags in BonBon’s signature pink and blue.
This marks BonBon’s first-ever product collaboration, and it’s a rare partnership for Tory, one of their earliest fans. Tory discovered BonBon in 2018, before its first Lower East Side shop opened. Their iconic pink bag filled with sweet, sour, and salty candies — all imported from Sweden — has become one of her signature holiday gifts, and it’s a regular sight in our offices during New York Fashion Week. In 2021, BonBon was also part of our Spring/Summer 2022 fashion show, where Tory brought together local cafés, shops, and restaurants for a block party celebrating New York’s post-pandemic return.
“Tory was one of our first supporters. This beautiful collection showcases the authentic colors and textures only found in Swedish candy. Each piece reflects our motto that growing up is a trap,” says BonBon co-founder Selim Adira. “Candy is an important part of Swedish culture and history. It’s personal; the whole fun of the pick-and-mix is trying different flavors.”
The collection will be available May 20th through June 23rd in North America in Tory Burch boutiques, BonBon’s five New York locations, Bloomingdale’s, and online. An international roll-out will follow in Asia, Europe, and the Middle East.
Actress Madelaine Petsch is featured in the campaign, photographed by Oliver Hadlee Pearch, and she brought in her friend Owen Thiele to create social content. Experiential activations will take place across the U.S. The Bloomingdale’s flagship on 59th Street will have a Tory Burch x BonBon pick-and-mix candy cart every Saturday, and there will be a special pop-up at Gansevoort Plaza in downtown New York from June 6th - 8th. Select Tory Burch boutiques will have pick-and-mix candy carts, and every store will offer a small box of Swedish candy as a gift with Tory Burch x BonBon purchases.
ABOUT BONBON
Founded in 2017 by three Swedish friends, Selim Adira, Robert Persson, and Leonard Schaltz, BonBon has revolutionized American candy culture with their authentic Swedish candies and delicacies. BonBon imports 100% of its exquisite confections, including hundreds of pick-and-mix candies and private label Sour Fish and Salty Licorice Twists creations. With five retail locations in New York City and Brooklyn, and a growing e-commerce business shipping nationwide, BonBon is dedicated to sharing the joy of Swedish sweets with candy lovers everywhere. For more information, visit www.bonbonnyc.com
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PH E-catalogue (marketing site): toryburch.ph
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In the Philippines, Tory Burch is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rustan’s Makati, Rustan’s Shangri-La, Power Plant Mall, Rustan’s Cebu, and NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
ABOUT TORY BURCH
Tory Burch started her company in 2004 with a clear purpose: to build a global luxury brand and a foundation that would advance women’s economic power. Designed in her New York atelier, the collection includes ready-to-wear, handbags, shoes, jewelry, accessories, beauty and home.
Established in 2009, the Tory Burch Foundation provides women entrepreneurs in the United States with capital, education and community. Through her unique hybrid model, Tory has created a paradigm for authentic brand purpose.
In the Philippines, Tory Burch is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, NUSTAR Cebu, Power Plant Mall, Rustan’s Cebu, Rustan’s Makati, and Rustan’s Shangri-La. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
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Instagram: @ssilifeph
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