Furla Introduces The Fall/Winter 2023 Advertising Campaign Starring Irina Shayk “Giardino All’Italiana"”

Furla unveils “Giardino all’italiana”: the new Fall Winter 2023 campaign. An ode to quietness and architecture: cornerstones of the brand's minimalist essence.

Set in the scenic hedge maze of the historical Silvio Pellico Villa in Piedmont, Italy, the campaign focuses on gardens as destinations for introspection rather than escape. Peaceful places where Benessere, armonia, and Bellezza have the same equipoise. Shot by renowned Koto Bolofo, the supermodel Irina Shayk decodes the depth of the Furla woman: sophisticated yet light simultaneously. Her features display vitalità: she lives her space across clean and essential lines. Color blocks and refined shades of the bags stand out from the green labyrinth, creating impactful imagery. Through the villa and the gardens, Furla celebrates Italy’s splendor that is evoked also in soft fine leathers and elegant fall colors like purplish Chianti (burgundy), Soil (dark grey), and Aura Lilac (lilac).

The campaign features Furla's key bags, reinterpreted for the Fall/Winter with an essential aesthetic: from the iconic Unica in the new cocco print leather to the Giove designed for everyday use, up to the sleek elegance of the new Flow bag in smooth leather and animal print with the iconic Furla arch.

The FW23 collection will be available from July 31st at Furla.com, in Furla stores around the world, and across its global network of partner retailers. 

In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, Shangri-La Plaza East Wing, and online at Trunc.ph, Rustans.com, Zalora. Visit www.ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.