Bella Hadid Leads The Band In New Fall 2020 Michael Kors And Michael Kors Mens Ad Campaigns
Michael Kors is pleased to announce the release of new Fall 2020 ad campaigns for MICHAEL Michael Kors and Michael Kors Mens, shot by Mikael Jansson and starring Bella Hadid, Luke Maehlmann, Kendall Harrison and Salomon Diaz.
The new MICHAEL Michael Kors campaign imbues the brand’s jet set roots with a sense of edgy rock ‘n’ roll glamour. Imagining Bella Hadid as the ultimate in 70s bohemian-chic, the campaign follows the star with her groupies closely in tow throughout a series of classic rock star vignettes. Through Jansson’s lens, the headliner is seen exiting a concert venue, much to the delight of her fan club, and lounging with bandmates on the road, all the while embodying effortless cool. Bella is spotted throughout her travels carrying chic variants of iconic MICHAEL Michael Kors handbags, including the quilted SoHo, trendy patchwork Carmen, and studded Mercer Gallery.
“The campaign channels the ultimate in rock star glamour. The laid-back cool, the attitude and the star power.”
MICHAEL Michael Kors Fall 2020 ready to wear plays up the drama with paisley motifs and florals paired with lavish faux fur, suede and denim. Equal parts carefree and chic, the styling conveys the free-spirited attitude of the season. When it comes to accessories, the campaign spotlights this season’s casual glamour with over sized statement sunglasses, suede boots and luxe handbags in fresh fabrications like patchwork and patent leather.
Michael Kors Mens exudes sophistication for a life on the go, featuring Salomon Diaz in suede outerwear and Signature logo accessories with a sport-luxe stripe. With a sharp focus on stylish and functional Signature bags, the Mens campaign gives a nod to the always on the road Michael Kors Man.
The global campaigns will debut in August, with print ads running in fall issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc.,and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, and Shangri-La Plaza Mall. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.
In response to the evolution of the retail industry, the company introduced "The Specialist", an At Home concierge service dedicated to serve its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
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Instagram: @ssilifeph