Gucci Garden Launches Its Virtual Tour
The Gucci Garden Virtual Tour is a contemporary magical box. On-screen, visitors enjoy unfettered access to explore the rooms, objects, atmosphere, and exhibitions housed in a space created by Alessandro Michele on Florence’s Piazza della Signoria.
No need to rush, find no crowds to dodge as visitors explore rooms, staircases, and hallways. Footsteps are muffled on the ground floor, where the boutique and bookstore are located. Ascending to the second and third floors, home to the Galleria, visitors are accompanied by the sounds of branches rustling and birds chirping—as if fin-de-siècle mechanical birds crafted by dreaming clockmakers were tucked behind the passageway’s floral wallpaper.
There’s no preset path to follow. Visitors wander at their own pace from a couch or desk. Take a look here and there. Watch with amazement. Read the stories and the panel text. Go back and take another look. Let a never-before-seen piece spark the imagination. Dart back and forth between floors.
Cyberflâneurs can poke around unveiling the story of Gucci, be charmed by its history, unveil the magic of fashion, marvel at anything that captures their imagination, delve into descriptions and detailed information about every item.
Contemporary art lovers will find much that is new. Dedicated shoppers can collect souvenirs and postcards from this imaginary journey: exclusive Gucci Garden products that were previously available only on site now can be viewed and purchased by email or phone as part of the virtual tour. And, of course, visitors who find themselves wanting more of Gucci Garden can also get ready to visit next time in person.
Gucci Garden Virtual Tour, click on the link: https://virtualtourguccigarden.gucci.com.