Coach Introduces Holiday Campaign, “The Gift For New Adventures”

NEW YORK, NY, November 3, 2025 – Coach today introduces “The Gift for New Adventures,” a new holiday campaign that establishes the brand as the ultimate holiday shopping destination for gifts that will help spark confidence in the year ahead. The campaign stars a cast of new and returning Coach Community members including global ambassadors, actors Elle Fanning and Charles Melton, model and actress Kōki, artist SOYEON, and new additions to the Coach roster, singer-songwriters Griff and Ravyn Lenae. All six cast members embody Coach’s belief in the Courage to Be Real, bringing the brand’s ethos to life with their multi-faceted talents and personalities, their confidence, and the way they each express themselves in their own unique style. “The Gift for New Adventures” features a series of vignettes positioning Coach bags as trusted companions as the cast boldly pursues new adventures. The holiday season brings with it a host of fresh starts and opportunities for change—whether that involves embarking on a trip, revisiting an old hobby, finding time for solo inspiration, or gathering with friends and family. In the suite of stories at the core of the campaign, our lead characters are all faced with a defining moment where they choose to explore a new path and they carry their Coach bags closely beside them as symbols of confidence, security and self-expression as they pursue that something new. Both moving images and stills for the holiday campaign were captured by photographer and director Dan Beleiu and feature a range of bags carefully curated for the holiday season. These include the iconic Tabby bag, in both the classic shape as well as new, softer silhouettes, the Empire, Brooklyn, and the new Mott Messenger, from the brand’s New York family of bags, as well as the versatile Teri and Nolita bags. Leathergoods are complemented by a selection of ready-to-wear and footwear from the brand’s winter collection mixed with evergreen pieces, including Teddy coats, shearling puffer jackets, flocked dresses, leather jackets and the Soho Sneaker.

FILM & PHOTOGRAPHY CREDITS:

Director and Photographer: Dan Beleiu

Director of Photography: Julian Kapadia

Set Designer: Peter Klein

Production: DAY INT.

Campaign Stylist: Max Ortega

Music: “Funky Fanfare” by Keith Mansfield

Hair: Jenda Alcorn (Elle), Candice Birns (Charles), Ro Morgan (Griff), Jacob Dillon (Ravyn), Mika Iwata (Kōki), Sohyun Kim (SOYEON)

Makeup: Erin Ayanian (Elle), Candice Birns (Charles), Carolina Dali (Griff), Jimmy Stamm (Ravyn), Mika Iwata (Kōki), Haemin Kim (SOYEON)

Stylist: Samantha McMillen (Elle and Charles), Kamran Rajput (Griff), Ian Elmowitz (Ravyn), Keiko Hitotsuyama (Kōki), Youngman Kim and Sulki Jeong (SOYEON)

Manicurist: Jin Soon Choi (Elle), Elina Ogawa (Charles, Ravyn, SOYEON), Casey Herman (Griff), Mika Iwata (Kōki)

Creative Agency: APE_CC

Strategic Agency: Mandai Loop

ABOUT COACH Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.

Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

CONTACT:
Brooke Hudson, Director, Global Brand Communications bhudson@coach.com

In the Philippines, Coach is exclusively distributed by Stores Specialists, Inc., and is located at Rustan’s Shangri-La, Rustan’s Makati, Power Plant Mall, Greenbelt 5, City of Dreams, Rustan’s Cebu, SM Mall of Asia (Pop-up), and online at Trunc.ph and Rustans.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.: The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM Email: customerservice@ssigroup.com.ph Telephone Number: 8-830-5000 Mobile Number: (0917) 552 9359 Facebook: facebook.com/SSILifePH Instagram: @ssilifeph Viber Community: bit.ly/SSILifePH #TheSpecialistBySSI