Burberry Celebrates Its Iconic Check Scarf

Capturing the warmth and character of the Burberry Check scarf, a new portrait series features friends of the house Olivia Colman, Amelia Gray, Liu Wen, Lucky Blue Smith, Mona Tougaard, and Tyson Beckford in images showcasing the timeless appeal of the iconic accessory and the individuality of those who wear it.

A hallmark of British craftsmanship, Burberry’s cashmere scarves are woven in Scotland using traditional looms and brushed with teasels for an ultra-soft finish. The family-owned mill, founded in 1797, has partnered with Burberry for 125 years and has been producing the iconic check scarf since the 1980s.

Continuing to place scarves at the heart of the brand, Burberry has launched a Scarf Bar in stores worldwide, including Hyundai Seoul (South Korea), Ginza (Tokyo, Japan), Plaza 66 (Shanghai, China), Regent Street (London, England), and 57th Street (New York, USA), plus newly opened stores in Iguatemi (São Paulo, Brazil) and Iconsiam (Bangkok, Thailand).

The elegant new setting showcases the house’s soft accessories within a bespoke suite of furniture, inviting customers to explore the heritage and craft behind the iconic British design. A curated selection of scarves – from soft cashmere to silk twill – is presented in a rich palette of colours, patterns and textures, with more than 30 shades of Burberry Check to discover.

Personalised embroidery transforms the check scarf into a unique signature, with new symbols and thread options further expanding the possibilities. The complimentary monogramming service allows customers to add up to five initials and icons, intricately stitched in a chosen colour.

The world of scarves expands online with Virtual Try On. Designed for at home or on-the-go, the interactive experience guides customers in their search for the perfect Burberry scarf, with new lines added – from warm cashmere to lightweight wool, patterned in House Check.

ABOUT BURBERRY Burberry is a global luxury brand headquartered in London, UK. Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index. BURBERRY, the Equestrian Knight Device, the Burberry check, and the Thomas Burberry Monogram and print are trademarks belonging to Burberry. For more news, visit www.burberryplc.com.

In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, Solaire Resorts & Casino, Nustar Resort & Casino, and online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.: The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM Email: customerservice@ssigroup.com.ph Telephone Number: 8-830-5000 Mobile Number: (0917) 552 9359 Facebook: facebook.com/SSILifePH Instagram: @ssilifeph Viber Community: bit.ly/SSILifePH #TheSpecialistBySSI

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