Tommy Hilfiger Remixes Tradition Presenting “A Hilfiger Holiday”

The Holiday 2025 campaign reimagines festive style with global Brand Ambassador JISOO in a collection of colorful gift-giving moments and a cold weather take on the modern prep wardrobe.

AMSTERDAM, THE NETHERLANDS (OCTOBER 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], presents “A Hilfiger Holiday” campaign, including singer, actress and global style icon JISOO, to celebrate a not-so-ordinary most wonderful time of the year.

Building on a legacy of putting a spin on tradition, the campaign captures the Holiday season in full swing. It’s touchdowns in the snow, puppies wrapped in ribbon, and surprise guests pulling up a chair. JISOO steps into the campaign wearing elevated winter themed looks, creating cozy, feminine and quietly confident styles, complete with holiday sparkle and global star quality. The result is the holidays at their most spirited— warm, stylish, and always with a joyous Tommy twist.

“Holidays in the Hilfiger household were filled with the bustling excitement of nine kids, lots of guests and endless games,” said Tommy Hilfiger. “This campaign captures that same feeling. It’s about celebrating with heart and bringing your own style and personality to every moment. And it wouldn’t be the holidays without a much-loved member of the Tommy family dropping in — JISOO brings iconic pop culture energy to the moment, with a festive sparkle.”

The Holiday 2025 TOMMY HILFIGER Collection reimagines classics from heritage Americana, layering unexpected newness into traditional end-of-year prep wear. Plush textures elevate rugbies, varsity jackets and pleated chinos, while rich wool coats, blown-up houndstooth knits and tweed ensembles bring campus chic. The Tommy Crest becomes a seasonal signifier across sweaters, beanies and scarves, while “Tommy’s Cable Knit Shop” serves up wish-list wonder in the form of giftbox-ready knits in plum, mustard, emerald and iconic red, white and blue. Occasion pieces balance timeless elegance with all-new glitz, from velvet tuxedo jackets and pleated midi-skirts to gold-button lady jackets and sequin-beaded accessories. Reimagining prep’s familiar favorites, the collection brings new life to gifting, dressing up and all other ‘tis the season wardrobe moments.

In true Tommy spirit, the Holiday 2025 campaign will be brought to life with dynamic activations in key cities worldwide. Each begins with a surprising ring at the doorbell — a playful nod to unexpected guests and the fun of rocking up unannounced. From bespoke branded experiences to creative collaborations, promotions and seasonally inspired events, “A Hilfiger Holiday” invites all to enjoy Tommy’s twist on prep culture with festive wonder.

The Holiday 2025 TOMMY HILFIGER Collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.

ABOUT TOMMY HILFIGER With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information. About SSI Group, Inc.: The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM Email: customerservice@ssigroup.com.ph Telephone Number: 8-830-5000 Mobile Number: (0917) 552 9359 Facebook: facebook.com/SSILifePH Instagram: @ssilifeph Viber Community: bit.ly/SSILifePH #TheSpecialistBySSI