Burberry: Made In The UK
Burberry launches ‘Made in the UK’, a new series championing Burberry’s commitment to supporting British manufacturing.
‘Made in the UK’, a celebration of British craftsmanship, begins with a focus on Burberry’s iconic Heritage Trench and Car Coats – made in Castleford, West Yorkshire.
The Heritage collection comprises four signature fits – the Chelsea, Kensington, and Waterloo trench coat plus the Camden car coat. Made in Castleford, where Burberry has operated a dedicated manufacturing site for more than 50 years, every element of the designs requires the skill and expertise of specialist craftspeople. The intricate stitching on the collar takes up to a year for each specialist to master – with more than 180 stitches creating a fluid curve that allows the collar to sit perfectly on the neck.
The cotton gabardine used to make the Heritage Trench and Car Coats is woven at the Burberry mill in Keighley, as is the iconic Burberry Check cotton that has lined our coats since the 1920s. A revolutionary fabric, gabardine was invented by Thomas Burberry in 1879 – its shower-resistant, lightweight, and breathable properties developed to offer greater freedom when exploring the outdoors in inclement weather.
The collection is part of the ‘Trench for Tomorrow’ initiative, which ensures that our Heritage Trench and Car Coats are made with lower-impact materials and can be worn for as long as possible through the help of our ReBurberry Services.
Made in England for more than a century, our coats are crafted using Burberry’s signature gabardine fabric that is now woven from 100 per cent organically grown cotton. Organic cotton is a less chemical and water-intensive alternative to conventionally produced cotton. The buttons on these styles are also made from 90 per cent bio-based resin, which is a renewable natural resource derived from plants. In addition, our manufacturing sites in Castleford and Keighley both run on 100 per cent renewable electricity.
To help ensure our trench and car coats are enjoyed for years to come, we offer a range of circular services including Trench Refresh, Reproofing, Repair, Rental, and Resale.
ABOUT BURBERRY
Burberry is a global luxury brand headquartered in London, UK. Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index. BURBERRY, the Equestrian Knight Device, the Burberry check, and the Thomas Burberry Monogram and print are trademarks belonging to Burberry. For more news, visit www.burberryplc.com.
In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, Solaire Resorts & Casino, Nustar Resort & Casino, and online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI