Calvin Klein Launches Fall 2024 Campaign With NewJeans

Calvin Klein introduces the final chapter of its Fall 2024 campaign starring the five members of the global musical phenomenon NewJeans. The campaign, shot by Gordon von Steiner, sees MINJI, HANNI, DANIELLE, HAERIN, and HYEIN in the brand’s new denim and Fall essentials.

The campaign channels vibrant color and effortlessly cool, shining a spotlight on the K-pop group as a whole, and as individuals. Their innate confidence shines through in the campaign video as they playfully move along to “It Girl” by Kah-Lo, Karma Fields & Associanu. Across the visuals, their natural charisma and distinct personalities are brought to life through the bold simplicity of Calvin Klein’s newest jeans, tees, and outerwear.

“We are so excited to be starring in a Calvin Klein campaign,” stated NewJeans. “It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles.”

The campaign styling is rooted in Calvin Klein’s Fall 2024 denim, featuring barrel, wide, and straight-leg fits designed for carefree ‘90s energy. This season’s jeans are paired with Calvin Klein’s iconic monogram tees, now available in cropped, boxy fits, and layered with new outerwear for modern style. Across puffer jackets, bombers, classic denim truckers, and blazers, the look is contemporary, fun, and full of attitude.

The campaign launches globally on September 24, 2024, with content featuring NewJeans pulsing out on @calvinklein social channels throughout the week. The campaign will also appear on high-impact out-of-home placements around the globe, and campaign posters will be available as gifts with purchase in select markets across Asia, North America, Europe, and Mexico.

Campaign Credits: 

Directed and photographed by Gordon von Steiner

Editorial Credits: 

Calvin Klein 

ABOUT CALVIN KLEIN:

Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, nonconformist ideals that inform everything we do. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. The Calvin Klein brands — CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance — are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are underpinned by responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9 billion in 2023. Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long-term growth.

In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Robinsons Place Manila, SM Mall of Asia, Bonifacio High Street, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall,  Rustan’s Makati, Rustan’s Shangri-La, and online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
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Instagram: @ssilifeph
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