Ferragamo Pre-Fall 2025 Campaign
The Ferragamo story is inexorably interwoven with Hollywood: the place where Salvatore Ferragamo first made his name as “shoemaker to the stars” and went on to create footwear for icons from Joan Crawford to Judy Garland, dressing Cecil B. DeMille’s Westerns and Marilyn Monroe’s comedies.
For Pre-Fall 2025, the house returns to its roots, reflecting that relationship through the lens of renowned Italian filmmaker Alice Rohrwacher in a three-chapter film shot at iconic Italian studio Cinecittà, which will be released throughout the season. “We wanted to create a story that felt very Italian but was based around Hollywood cinema,” explains Ferragamo creative director Maximilian Davis. “Alice has a very strong point of view, as well as a sense of humor and charm to her work. She can take a specific time and make it feel modern – and that’s exactly what we want to do.”
Casting the product as protagonist, Rohrwacher lifts the curtain on the behind-the-scenes machinations and manual production techniques of the Golden Age, celebrating the craft of filmmaking as well as that which forms the accessories playing starring roles.
Chapter 1 – L’Appuntamento
Drawing on the timeless elegance of silver screen sirens, Angelina Kendall is caught in a moment of preparation for her on-set appearance: her face being powdered, her Gancini slingback being polished; her purse being grabbed as the clapperboard is struck and she makes her way in front of the lens. “When you look into the archive, the pumps are some of the most iconic Ferragamo creations,” explains Davis. “And so, we wanted to present them as part of the making of the movie star: a playful, almost ironic way of presenting elegance.”
Chapter 2 – L’Avventura
As high summer comes into focus, so too do the stars of the season: spherical cork-heeled sandals with raffia trim; handcrafted woven Gancini totes; slip-on menswear mules. Starring natural materials which pay tribute to the innovation Salvatore Ferragamo pioneered, the chapter zooms out to reveal a filmmaking technique that uses scraps of fabric to present the illusion of rolling waves. “Salvatore’s ideas of using the materials around you to innovate is so interesting to me,” explains Davis. “This scene is all about innovation and craft, and so using that to create the very setting of the scene felt perfect.”
Chapter 3 – Doppio Sogno
As we transition to Fall, Angelina Kendall – and her illusory twin, conjured through mirroring techniques – embarks on a bicycle ride against the rolling backdrop of the Tuscan countryside, wearing Vara buckled high heel loafers and clutching the new Soft Bag, whose supple leather is pleated by a Gancini piercing. “It becomes a bit more sensual in terms of the buttery soft leathers, patent printed croc and knitted dresses with bouclé finishes: it’s all about textures,” continues Davis. “And a woman, riding her bike in a dress and a pump, is showing modern elegance in an Italian way: this is the Ferragamo woman as we see her today.”
#FerragamoPF25
ABOUT SALVATORE FERRAGAMO S.P.A.
Salvatore Ferragamo S.p.A. Salvatore Ferragamo S.p.A. is the parent Company of the Salvatore Ferragamo Group, one of the world’s leaders in the luxury industry and whose origins date back to 1927. The Group is active in the creation, production and sale of shoes, leather goods, apparel, silk products, and other accessories for men and women. The Group’s product offer also includes eyewear and watches, manufactured by licensees. The uniqueness and exclusivity of our creations, along with the perfect blend of style, creativity, and innovation enriched by the quality and superior craftsmanship of the ‘Made in Italy’ tradition, have always been the hallmarks of the Group’s products. With approximately 3,750 employees and a network of 639 mono-brand stores as of 30 June 2021, the Ferragamo Group operates in Italy and worldwide through companies that allow it to be a leader in the European, American, and Asian markets.
In the Philippines, Ferragamo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, and Rustan’s Makati. You can also shop Salvatore Ferragamo online at Trunc.ph and Rustans.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI