Burberry High Summer 2025

Wish You Were Here starring Rosie Huntington-Whiteley and Jack Draper

London, 9 April 2025
Sunny throughout the day

Burberry makes a splash this summer with a series of special events and hotel takeovers at surprise locations – and releases a special film celebrating the brand’s new High Summer capsule collection.

‘We wanted to capture the joy of the British at play,’ says Chief Creative Officer Daniel Lee of Burberry High Summer 2025. ‘A kind of kick-start to the summer. Burberry is a brand for all the seasons, don’t forget.’

Sun loungers, seagulls and a yacht called Check Mate: to celebrate the collection, the new film, Wish You Were Here, stars model Rosie Huntington-Whiteley and British tennis player Jack Draper, alongside models Alva Claire and Babacar N’Doye, plus a few unmissable extras.

Captured on 35mm film, the camera pans from sun loungers to yacht deck, ice lollies to lilos – even a random scuba diver*. It’s what Lee calls a ‘Burberry celluloid postcard – an arc of British idiosyncrasies and humour, with factor 50 on.’ Inspired, he says, by various ‘incredible yachting and holiday images,’ he found in the archive.

Underscored with the ‘Shipping Forecast’ theme tune, the new film sits in charming contrast to its soundtrack. A ‘wish you were here?’ of sorts: two weeks away in the sun, but back home it’s raining.

The cast wears the Burberry High Summer collection: a mix of check swimwear and shirt dresses. Nautical motifs, like knots fashioned into logos and sailboats, decorate silk dresses, shirts and shorts, worn with slides or espadrilles. Bags this summer are crochet-knit or woven into beautiful jacquards.

To chime with the launch of the new collection, the brand will host Burberry High Summer takeovers at two exciting locations, The Newt in Somerset, England and The Standard, Ibiza in Spain.

Creative Direction: Daniel Lee

Artistic Direction: Lane & Associates

Director/Photographer: Drew Vickers

Director of Photography: Jeremy Valender

Music: ‘Sailing By’ written by Ronald Binge and performed by The Perry-Gardner Orchestra

*Burberry can neither confirm nor deny rumours that the ‘random scuba diver’ is, in fact, the Burberry Knight.

NOTES TO EDITORS
Shipping Forecast
© Crown copyright 2024.
Maritime and Coastguard Agency, supplied by the Met Office
Information is provided under the terms of the Open Government Licence.

To view this licence, visit www.nationalarchives.gov.uk/doc/open-government-licence/version/3

Burberry towelling beachwear, 1987

Burberry towelling beachwear and accessories, 1987

ABOUT BURBERRY

Burberry is a global luxury brand headquartered in London, UK. Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index. BURBERRY, the Equestrian Knight Device, the Burberry check, and the Thomas Burberry Monogram and print are trademarks belonging to Burberry. For more news, visit www.burberryplc.com.

In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, Solaire Resorts & Casino, Nustar Resort & Casino, and online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
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