Boggi Milano Celebrates La Vacanza as A “State of Mind”
For SS26, Boggi Milano returns to the roots of its narrative DNA with a campaign image that captures the idea of escape and connection. "La Vacanza" is an invitation to experience elegance with ease: a group of friends seeking lightness and discovery amid untouched beauty on an itinerant journey between Pantelleria and the wildest Sardinia, where nature, sea, and discreet luxury merge in perfect harmony.
The project expresses the essence of the brand through a dual visual and stylistic narrative: on one hand, an authentic, shared lifestyle; on the other, a sublime showcase of the garments from the collection, presented through a deeply evocative aesthetic.
Amid glimpses of crystalline seas, rugged expanses, and lush vegetation, the collection unfolds as a fluid dialogue between sophisticated fabrics and organic textures, tailored cuts and relaxed silhouettes, natural palettes, and details that recall the Mediterranean landscape. Nature thus becomes both muse and setting, bringing to life garments that are not just sartorial but poetic: lightweight jackets, precious linens, soft cottons, and hues that evoke sand, sea, and open skies. A true journey into the depth of the human spirit that celebrates a lived elegance, reaffirming the brand's commitment to blending sartorial tradition with contemporary vision, offering a collection that speaks to those who seek a refined, everyday Italian style that is as tangible on holiday as it is in daily life.
In this context, Boggi Milano explores the authentic value of togetherness, joy, and timeless elegance - pillars that have always defined the lifestyle of the Italian brand now renowned worldwide. The campaign tells not just a story of clothing, but a way of being: sharing experiences and creating memories while wearing garments that embody authentic Italian style.
ABOUT BOGGI MILANO
Boggi Milano is an Italian brand with over 280 stores in more than 62 countries. Today, the brand is driven by innovation, technology, sustainability, and high quality thanks to the use of raw materials with outstanding technical performance. Boggi Milano's designs are inspired by the union of two key elements: the quality of fabrics — with a strong preference for organic fibers, recycled materials, certified and cutting-edge textiles - and stylistic research applied to a vision of a new way of living for the contemporary man.
In the Philippines, BOGGI MILANO is exclusively distributed by Stores Specialists, Inc., and is located at Ground Floor, Greenbelt 5 Mall, Legazpi Street, Ayala Center, Makati City, and Level 1, Rustan’s Makati, Glorietta 4 Mall, Ayala Center, Makati City. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI