Bally Partners With Chinese Actor Deng Lun As First Male Asia Pacific Brand Ambassador For 2019
Bally has found the perfect partner to represent the 168-year-old Swiss luxury brand in the Asia Pacific region. Deng Lun is inarguably one of China’s most accomplished young actors, who at 27-years of age has garnered both popular and critical acclaim since his debut in 2012. This year the actor will take on a new role, as the star of Bally’s Spring/Summer and Autumn/Winter 2019 advertising campaigns and the brand’s first male Asia Pacific brand ambassador. A self-confessed luxury style devotee, his own personal relaxed, classic yet modern style perfectly aligns with Bally’s quietly confident, casual and elegant aesthetic.
“We are delighted to welcome Deng Lun to the Bally team as our first male Asia Pacific brand ambassador. We have been keeping an eye on his career over the past few years, and with his refined skill and impeccable image, we couldn’t think of anyone better suited to being the face of Bally in one of the world’s most dynamic and important market places.” – Frédéric de Narp, Bally Group CEO.
“I think Bally’s brand essence is a match with me. I like high quality but simple style, not overly fancy elements.’ He added, ‘The most important thing is that I like leather products, and Bally’s leather products and designs are fantastic.” – Deng Lun
Born into an academic family in the Hebei region, Deng Lun studied drama at university before his breakout role in 2012 playing the romantic lead in Flowers in Fog. From there he starred in numerous critically and popularly acclaimed roles in important productions like Because of You and White Deer Plain. Following a stellar performance in Ash-like Frost, the actor gained 10 million Weibo followers in just three months. The future promises even greater success with performances in My True Friend, Graduation Season, Hai Tang’s Rouge Shines Through in the Rain and Loving the Earth that’s sure to further strengthen Deng Lun’s place at the centre of the Chinese star system.
The actor has several industry awards under his belt for his work including a 2018 Best Actor in Ancient Drama nomination at the Huading Awards; Rising Actor 2017 China TV drama Awards; Popular Artist of the Year at iQIYI All-Star Carnival, Most Promising Actor at the Esquire Man at his Actor of the Year. He was also awarded Popular Artist of the Year at Tencent Video Awards, Best Actor at Sohu Fashion Awards and Popular Artist of the Year at Sina Weibo Night Awards in January 2019.
Deng Lun will make his debut for Bally as the brand face for Spring/Summer 2019, alongside Australian supermodel Charlee Fraser, putting his personal spin on the Californian-inspired, luxury sportswear collection with a sense of sophisticated yet easy style. Autumn/Winter 2019 will see him transition to the Swiss mountains as the brand presents an innovative homage to its Helvetian heritage.
With over 31 million Weibo fans alone and a frequent presence in street style photography in China, this starring role with Bally marks the latest development in the rich career of this talented young man, and an exciting new chapter in Bally’s brand story.