Sartorial Elegance: Lee Minho Is The Face Of The Luxury Menswear Range Of BOSS

Known worldwide for its heritage tailoring, BOSS prides itself on creating bold and elevated collections. For the Fall/Winter 2023 season, the German brand unveils a polished and dynamic new campaign with South Korean actor and BOSS ambassador Lee Minho for the BOSS luxury menswear range, featuring refined merino wool and highly dynamic performance suiting. Showcasing the line’s superior craftmanship and state-of-the-art tailoring, these exquisite formal offerings are further complemented by premium jersey and denim pieces. Polished, well-rounded, and crafted according to the highest standards, the luxury line provides distinctive attire for every possible social scenario. Developed with the modern and discerning BOSS in mind, the incomparable selection delivers a high-end, quality wardrobe designed to keep pace with an on-the-go lifestyle.

From the overall construction of each garment to the linings of the jackets and subtle yet stylish pops of color, everything about the collection emanates sartorial excellence. The tailored looks are further accented by luxe detailing and leather trimmings.

Elegant suiting in soft wool is the work- and formal wear hero of cooler days: in smooth monochrome colors with a subtle texture, or in the finest timeless pinstripe. Layered 100% cashmere knitwear, these tailored pieces communicate a look of timeless elegance, while ensuring comfort and warmth.

In smart-casual styles, sparingly implemented patterns and textures, such as reverse check and plush rib, adorn outerwear and knitwear. Essential BOSS elegance is achieved through a mix of covetable materials, including silk, 100% cashmere, and selvedge denim. Soft camel hair in its natural warm tone, tells a particular story this season. Designed to be worn together as a monochromatic, smart-casual look, this lush fiber features sleek, comfortable trousers, a matching jacket, and a cozy overcoat with a relaxed shoulder construction – ideal for layering. The overall feel of the comprehensive menswear assortment promotes a state of minimalist, conscious self-expression where the combination of quality, durability, and style reigns supreme.

Presented as a core segment of a distinguished 24/7 BOSS wardrobe, the collection will be available for purchase in stores and online at boss.com from October 11, 2023.

ABOUT BOSS

BOSS is made for bold, self-determined individuals who live life on their own terms, with passion, style, and purpose. Collections offer dynamic, modern designs for those that embrace who they are fully and unapologetically: as their own BOSS. The brand’s heritage tailoring, performance suiting, casualwear, denim, athleisure, and accessories cater to the style needs of the discerning consumer. Licensed fragrances, eyewear, watches, and kidswear complete the brand. The world of BOSS can be experienced in over 400 own stores worldwide. BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 132 countries at around 7,400 points of sale and online in 70 countries via hugoboss.com. With approximately 17,000 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 3.7 billion in the fiscal year 2022.

ABOUT THE TUDOR PRO CYCLING TEAM

Swiss, Human, Performance
Tudor Pro Cycling is a Swiss professional Road Cycling Team based in Sursee. Launched in 2022 at the initiative of double Olympic Champion Fabian Cancellara, the Team is set to take the world of professional road cycling by storm thanks to a daring new approach to the sport. Made of a UCI Pro Team and an U23 Team, Tudor Pro Cycling comprises 33 riders from 10 nationalities – including 15 Swiss men – racing at the highest level of road racing.
More about Tudor Pro Cycling: www.tudorprocycling.com.

ABOUT ASSOS OF SWITZERLAND

ASSOS’ passion for cycling was born 47 years ago in the heart of Switzerland, standing out with a unique focus on high-end technologies and maniacal attention to detail. To this day, after 400 Olympic and World Championship medals and 25 patents, ASSOS’ protocol has remained steadfast: “to destroy, reset, and improve.”
Whether it’s developing their own textiles, exclusive fabrics produced within 150km from ASSOS HQ, stress-testing prototypes with WorldTour athletes, or refining a product over the course of several years, the merging of total comfort and technical performance is the hallmark of every ASSOS product.

ABOUT BMC

Create Speed
From the outset, BMC has focused on creating speed. From our headquarters in Switzerland, we’ve spent decades building our sport, refining ideas, and pushing technologies to their limits. We’ve won races of all varieties, defined new categories, as well as maintained our reputation as a technological and engineering powerhouse. With the industry-renowned Impec Lab, our envied team of skilled employees, and hundreds of supported athletes, this singular focus on speed has led us to become the brand we are today: fast, unrelenting, and iconic. But we’re not done yet. BMC will continue to create speed at every opportunity, for decades to come.
More information about products, technologies, and racing teams can be found on the BMC website: www.bmc-switzerland.com

In the Philippines, BOSS is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Shangri-La Plaza East Wing, and online at Trunc.ph, Rustans.com, and Zalora. Visit www.ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.