VERSACE Spring Summer 2025 Campaign

This campaign was about celebrating a group of self-confident characters who express individuality as an attitude.

We wanted to bring a sense of reality and relevance to the campaign by creating soulful and emotional portraiture beautifully captured by Mert & Marcus with personal and strong cinematic lighting. The campaign films are fragments of improbable conversations between Donatella and each character—captured with wit and humor.

“I have always believed in celebrating the individual. We are unique, we are vulnerable, we are brave, we are kind, we are strong. Our differences are what brings us together, and what makes us fascinating to each other. This campaign captures that individuality as an attitude.”

— Donatella Versace

The Versace Spring-Summer 2025 collection makes joy its driving force in a free profusion of energy fuelled by the savoir-faire at the heart of the House. An appetite for freedom creates an instinctively individual look: thrown-on, mismatched, and steeped in the joy of dressing. It is unapologetically positive and authentically very Versace.

Ready-to-wear includes day dresses and skirts in the House’s signature metal mesh material printed with floral patterns. Jackets, cardigans, and shirts are worn in clashed prints and often intentionally mis-proportioned. Men’s printed silk shirts feature ornate baroque flourishes as an icon of Versace design.

Versace Tag and Kleio in different colors and material finishes are the bags of the season. The new Kleio is available in tactile leather patchwork and with the season’s poppy motif in all-over beading. Versace Tag is available in candy-colored leather and with additional charm accessories.

Chief Creative Officer: Donatella Versace

Photographers & Directors: Mert & Marcus

Campaign Art Direction: Ezra Petronio

Starring: Loli Bahia, Jacqui Hooper, Karyna Maziar, Mona Tougaard, Tristan Watkins, Chen Yang

Stylist: Jacob K

Makeup Artist: Lucia Pieroni

Hair Stylist: Mustafa Yanaz

In the Philippines, Versace is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4 and The Mall at NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI