Chloë Sevigny Stars In The Jimmy Choo Spring 2025 Campaign

Jimmy Choo unveils Chloë Sevigny as the face of the Spring 2025 campaign, featuring the brand’s new collection, Hyper Glamour. Conceived by Paris-based Ezra Petronio and Lana Petrusevych, of Petronio Associates, the campaign evokes the energy, polish, and playful attitude of the early 2000s; as embodied by Chloë Sevigny - an icon and arbiter of taste, then and now.

The campaign comprises a series of striking visuals and films with minimal sets, that play with colour themes in the collection, ensuring an acute focus on Chloë and hero shoe, bag and eyewear styles.

An Academy Award-nominated actor known for her groundbreaking roles in films such as Kids and Boys Don’t Cry as well as her acclaimed television performances in Big Love and Monsters, Chloë brings her unique charisma and creative energy to the Spring 2025 campaign. Her confident presence and nonchalant attitude draw the viewer into her world mirroring her effortless and innate style. The campaign’s clean aesthetic and cropped focus frames Chloë as she questions traditional notions of glamour and ultimately redefines them according to her own rules.

“Chloë embodies the spirit of the Jimmy Choo woman – confident, effortless and good fun – she’s alluringly comfortable in her skin possessing a strong sense of self, it’s an energy that draws you in.” Sandra Choi, Creative Director

Spring 2025 explores the boundless positivity and high-octane femininity of the ‘00s; playful accents such as the sculptural bows that play out across shoes and bags of the STAZ family and oversized paillettes that transform the minimal ISA mule and iconic BON BON bag nod to a pivotal moment in the evolution of Jimmy Choo. The campaign also spotlights the IXIA drop heel pump, a signature style that Chloë – who previously starred in Jimmy Choo’s SS16 campaign - has worn on the red carpet, beautifully highlighting her authentic and ongoing connection to the house.

The Spring 2025 collection is available now at jimmychoo.com and boutiques worldwide.

Campaign Credits
Talent: Chloë Sevigny
Creative Direction: Ezra Petronio & Lana Petrusevych
Director of Photography: Julien Andreetti
Stylist: Jane How
Set: Giovanna Martial
Hair: Damien Boissinot
Make Up: Christelle Cocquet
Manicurist: Alexandra Janowski
BTS photographer: Josipa Orasanin
Production: The Production Club

ABOUT JIMMY CHOO:

Established in 1996, Jimmy Choo is a global luxury accessories brand with an empowered sense of glamour and a playfully daring spirit. Celebrated for its confident style and craftsmanship excellence, Jimmy Choo is synonymous with the art of celebrity dressing and red-carpet style. The house’s innovative spirit meets time-honoured techniques in the form of exceptional collections spanning footwear, handbags, fragrance, a range of accessories and a growing men’s offering. Together, CEO Hannah Colman and Creative Director Sandra Choi have built a global powerhouse defined by glamour, optimism and joy. Jimmy Choo is part of the Capri Holdings Limited global fashion luxury group publicly listed on the New York Stock Exchange under the ticker CPRI.

In the Philippines, Jimmy Choo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 3, Shangri-La Plaza, and Rustan’s Makati. You can also shop Jimmy Choo online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
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