Versace Icons Campaign 2024
The new Versace Icons collection campaign is unveiled, with Anne Hathaway continuing as the Versace Icons woman, and Cillian Murphy embodying the attitude of the debut collection for men.
“Strong, direct, iconic. For me, Anne and Cillian are two of the best actors of today. Exceptionally talented and kind people I admire and respect, looking their best. Very Versace.” — Donatella Versace
“I have met so many Versace women who are powerful, emotionally available, ambitious, substantive, funny, fierce, loving, singular, sexy, smart, talented, generous, very much like Donatella. I have observed that a Versace Woman is herself. I am so thrilled and honored to be considered a Versace Woman and am overjoyed to reunite with the Versace family for another Icons campaign.” — Anne Hathaway
“Collaborating with Donatella – from sharing image references to selecting the music of Fountains D.C. for the video – resulted in a campaign that reflects who I am. The collection of well-cut empowering designs made from great fabric suits me perfectly.” — Cillian Murphy
Versace Icons are inventive, exquisitely made clothes that fit into people’s real lives and everyday needs. This wardrobe remains consistent but unexpected through new developments of those iconic codes of Versace—whether immediately recognizable symbols like the Medusa, a signature silhouette, material, or body-conscious cut. Tailoring is at the foundation of both women’s and men’s pieces. Highlights include a women’s cropped raglan jacket with couture-like rounded shoulder, and men’s tailored jackets with metal Medusa Biggie details across the breast pocket. Iconic details of the House elevate the everyday, whether a silk Barocco print insert at the back of a cotton trench coat or Medusa ’95 metal hardware across the waist of A-line skirts. A series of dresses are offered: functional but feminine by day, fierce but refined by evening. A dress in soft nappa leather features the signature Versace bustier crafted into the bodice to underline the form of the body. Leather is as much a code of the House of Versace as the iconic Medusa or Barocco print and a full offering is presented for both genders—coats, blazer jackets, biker jackets, shirts, dresses, and pants. Denim is elevated through a tailored cut to women’s jackets, bustier tops, and jeans that are elegantly signed by a metal Medusa ’95 at the waistline. The ultimate men’s staple denim jacket and pants are available in different wash, color, and fit options.
The codes of the House continue across a full selection of bags and shoes, epitomized by the Medusa ’95 bag line that features the iconic signature as a belt-like detail across structured bag styles.
The campaign from photographers Mert & Marcus continues the clean yet expressive attitude of the collection. The portrait series sees Anne Hathaway and Cillian Murphy unafraid to be their true selves and to show different sides of their iconic personalities through wearing pieces from the collection.
Versace Icons for women and men is available now at Versace.com and at boutiques worldwide.
Chief Creative Officer: Donatella Versace
Photographers: Mert Alas & Marcus Piggott
Starring: Anne Hathaway, Cillian Murphy
Stylist: Jacob K
In the Philippines, Verace is exclusively distributed by Stores Specialists, Inc. and is located at Greenbelt 3. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.