Unexpected Florence: Ferragamo's Creations Discovering the Hidden City


In Unexpected Florence, the new series of videos directed by Italian film maker Marescotti Ruspoli and interpreted by Maria Vera Ratti, some of the most famous historical Salvatore Ferragamo models, presented in the Ferragamo's Creations AW2018 collection, are portrayed in six unusual locations. Hidden outside the typical tourist and media circuits, these six gems of history, art, and outstanding beauty are all intimate and characteristic places of Florence, the city that Salvatore Ferragamo fell in love with, and in which he founded his maison  in 1927.

Among the sculptures of the Galleria Romanelli in Borgo San Frediano, where for almost two centuries veritable art masterpieces have been situated, the sinuous shape, a 1925 floral decorated shoe, is placed next to  a sophisticated crocodile top handle bag. The court shoe designed for Marilyn Monroe in 1959, takes the leading role in the fresh twilight of Aquaflor, a charming fragrance workshop in Borgo Santa Croce. Among statues and wisterias, in the centuries-old gardens of Villa Bardini, there is the 1941 triangular patchwork shoe. The open-toe sandal, a masterly example of elegance and comfort created in 1940, is accompanied by an ostrich top handle bag in the majestic gardens of Villa Corsini al Prato. The velvets and stucco works of the historical Teatro della Pergola, one of Italy's most ancient theatres, offer a beautiful stage to the world-renowned satin and rhinestone sandal created in 1938 for Indira Devi, Maharani of Cooch Behar, and to a precious matching evening clutch. The round tip pump made for a famous actress in 1954, together with an elegant clutch bag, is shown at Numeroventi Design Residency, the eclectic hospitality and co-working space for artists newly opened a few steps from the Duomo.

Interpreted with sharp elegance and modern taste by Marescotti Ruspoli, the new union between wonderful, unexpected Florentine locations and iconic models from the Ferragamo's Creations AW 18 collection brings to light the artistic, purely timeless character of both; united by a refined dialogue of shapes and colours, textures and atmospheres, as well as by the respective authors' talent and passion for beauty. The six videos of the Unexpected Florence series, together with a range of selected images, are available on www.ferragamo.com, on the brand's social channels, and in the most important Salvatore Ferragamo flagship stores.

Fashion, What's OnJan Almonte