Tory Burch Opens T Monogram Pop-Up At Wisma Atria

Tory Burch unveils a unique pop-up shop on Orchard Road, adjacent to its Wisma Atria boutique in Singapore, until April 16. The shop celebrates the iconic T Monogram collection, a signature pattern inspired by traditional quilting, and marks a new era for the brand in Singapore where Tory Burch has had a retail presence since 2012. Executive Chairman and Chief Creative Officer Tory Burch and Chief Executive Officer Pierre-Yves Roussel will be in Singapore to celebrate the pop-up with a series of special events.

Inspired by the work of artist René Magritte, the installation has a surreal quality with inflated T Monogram sculptures perched on cloud-like structures and set against an animated backdrop of blue sky and soft clouds, creating an ethereal environment on the vibrant shopping boulevard.

The dramatic exterior is echoed on the interior of the pop-up where additional T Monogram sculptures serve as a display for an assortment of handbags, footwear and ready-to-wear from the Spring/Summer collection. It includes the new T Monogram denim collection as well as the Ella Bio, the evolution on an iconic tote, crafted in an innovative plant-based leather.

When Tory launched her brand in 2004, she created a logo that was a graphic design element: A classic serif T and its mirror image encased in a circle, inspired by the geometry of Moroccan architecture and interiors by David Hicks. Meticulously crafted in traditional jacquard and fine leather, the T Monogram family launched in early 2021 and became an instant bestseller. The collection speaks to the artisanal allure and timelessness of great style.

Guests are also invited to experience the Tory Burch collection at the adjacent, newly renovated Wisma Atria boutique and to view an exhibit in partnership with the International Center for Photography. The exhibit highlights the work of Singaporean ICP alumnae Rachel Cheng and Ying Ang and further extends the brand’s partnership with ICP, which began in 2021 with the opening of the Tory Burch flagship in New York.

Twitter: @ToryBurch @TorySport
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PH E-catalogue (marketing site): toryburch.ph 
Trunc.ph (online store): https://www.trunc.ph/tory-burch