Tory Burch Launches Summer / Pre-Fall Campaign with Song Yuqi
Campaign and event launch to highlight the new Reva Punk Ballet
Tory Burch marked the launch of its Summer / Pre-Fall collection and the new Reva Punk ballet flat with “REVA PUNK PARTY” a unique event at Reactor, an underground music hub within C.park, a high-energy district in Shanghai. Guests —including brand ambassador Yuqi Song, musician 9M88, and Moon Tang—were treated to an immersive experience with live performances from K-Pop artist and brand ambassador Song Yuqi as well as musicians from 9m88 and Moon Tang.
The event celebrated the debut of the Reva Punk, also featured in the brand’s new seasonal campaign with Song Yuqi. The shoe’s beveled medallion — a defining element of the original Reva and now its punk iterations — anchored the event's visual identity.
Guests posed at the step-and-repeat alongside a silver medallion logo installation, its crinkled silver backdrop echoing the punk spirit of both the shoe and the venue. The medallion motif and color carried through to the dance machine and DJ booth, threading the design language across the entire space.
The latest expression of Tory’s signature flat, The Reva Punk is an icon with edge. The Reva Punk Travel Ballet reimagines the brand’s signature flat with a rebellious spirit, translating punk codes — grommets, mismatched buckles and layered straps — into a refined and feminine style. The Reva Punk Heeled Ballet is equal parts edge and romance with a low block heel and removable double-layered ribbon that wraps and ties at the ankle, adding softness and movement to the punk-inspired hardware.
ABOUT TORY BURCH
Founded in 2004, Tory Burch has redefined American luxury with a global point of view. The collection is designed in her New York City atelier and includes ready-to-wear, handbags, shoes, jewelry, accessories, beauty and home.
Tory established the Tory Burch Foundation in 2009. Its purpose: to increase women’s economic power by supporting entrepreneurs to build businesses that last.
In the Philippines, Tory Burch is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, NUSTAR Cebu, Power Plant Mall, Rustan’s Cebu, Rustan’s Makati, and Rustan’s Shangri-La. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
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#TheSpecialistBySSI