Tory Burch Launches Lunar New Year Collection
Tory Burch is celebrating Lunar New Year with a limited-edition collection and campaign that captures the spirit of joy that defines this important festival and pays tribute to the Year of the Snake.
The collection will be featured in boutiques across China and the Asia Pacific region, as well as in select locations in North America, Europe, and Japan. It will also be available online in dedicated Lunar New Year shops. Launching in late December, the capsule includes a beautiful assortment of handbags, footwear, ready-to-wear, jewelry, and accessories symbolic of luck, wisdom, and prosperity. The collection nods to the Year of the Snake in refined details – a crystal-embellished serpent slithers through the metal clasp of a handbag while the enamel handles of a satin mini tote evoke the slender curves of the reptile. The snake motif carries through to an embellished wool cardigan and jewelry. In addition, the capsule features an assortment from the mainline collection, including pieces from the bestselling T Monogram family.
Campaign imagery will be showcased in lightboxes at select luxury shopping destinations and in boutiques. The in-store experience includes red shopping bags distinguished by serpentine shapes in a gold T-Monogram pattern, an abstract interpretation of a snake. The pattern is echoed in window displays and on red packets for gifting at select locations, as well as digital wallpapers and stickers for social media.
Twitter: @ToryBurch @TorySport
Instagram: @ToryBurch @TorySport
PH E-catalogue (marketing site): toryburch.ph
Trunc.ph (online store): trunc.ph/tory-burch
In the Philippines, Tory Burch is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rustan’s Makati, Rustan’s Shangri-La, Power Plant Mall, Rustan’s Cebu, and NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
ABOUT TORY BURCH
Founded in 2004 in New York City, Tory Burch is an American luxury brand known for beautiful, timeless pieces. As a designer, Tory draws inspiration from art, her family, and women globally. Her collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is Tory’s guiding principle, underpinning her design philosophy and driving the work of the Tory Burch Foundation. Tory launched the Foundation in 2009 to empower women entrepreneurs by providing access to capital, education, and community.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI