Bottega Veneta Celebrates Chinese New Year
Bottega Veneta puts on a pyrotechnic display for Chinese New Year 2025 with a campaign shot on location at Liuyang, Hunan Province, the historic birthplace of fireworks.
Infused with an atmosphere of joyful celebration, the campaign features Bottega Veneta Ambassadors Yo Yang and Shu Qi, as well as beloved Chinese actor Fan Wei, known for his versatile performances in television, theatre, and film – including several comedic roles. In a further tribute to Chinese cinematic culture, the campaign film and key images are shot by Wing Shya, renowned for his collaborations with Wong Kar Wai as photographer and graphic designer on Happy Together, In the Mood for Love, Eros and 2046.
With an energetic spirit of anticipation and joy, the campaign captures individuals moving through the city by night, gathering at celebratory dinners and parties, and watching a spectacular fireworks display over the waterfront. In a fresh take on a Chinese pop classic, the film is accompanied by a remix of Stefanie Sun’s 2001 hit Green Light by Belgian artist Le Motel. Streaming car lights, shimmering textures, and bright neon signage add to the atmosphere of vibrant festivity while anticipating the grand firework finale.
Liuyang’s firework tradition dates back more than 1,400 years to the Tang Dynasty (618-907), when artisans first experimented with firecrackers made from bamboo tubes. Over the centuries, Liuyang advanced its craft and became a global leader in pyrotechnics. By 1295, fireworks arrived in Europe, reportedly via Venetian explorer Marco Polo, who brought fireworks from China back to Venice. Over the course of the Renaissance, Italy developed its own firework expertise, with so-called fire masters creating increasingly elaborate displays.
In a reflection of Bottega Veneta’s Venetian roots and its own foundational commitment to innovative craft, the Chinese New Year campaign nods to the remarkable handcraft heritage behind Liuyang’s famous fireworks, as well as the firework connection between China and Italy.
The campaign spotlights ready-to-wear looks from Bottega Veneta’s latest collection, as well as key pieces from the house’s Chinese New Year capsule.
In the Philippines, Bottega Veneta is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4 and Shangri-La Plaza Mall East Wing. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
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