TORY BURCH Held an Exclusive Splash Club Celebration in Bangkok, Capturing the Joy of Summer
TORY BURCH celebrated the opening of its new flagship store at ICONSIAM, Bangkok’s premier luxury riverside destination. The new boutique is the first Rodeo concept flagship store in Southeast Asia. A Splash Club party was held at Nómada Bangkok to continue the celebration — extending that energy into a seasonal summer experience. Brand ambassador Yuqi Song, friends of the brand Lorena Lalina, and Keng Harit joined to celebrate the special occasion.
The immersive party evoked the easy, optimistic spirit of summer on the East Coast. Inspired by the brand’s new Splash collection, TORY BURCH transformed the venue into a vintage pool party. A vibrant blue palette and recurring wave motif created a summery backdrop for the evening from the welcome area to the poolside accented with translucent jelly-like lounge chairs and pillows. Blue-and-white striped life preservers floated in the pool, adding a touch of whimsy to the setting.
Editors, KOLs, VICs and friends of the brand were treated to Splash-themed popsicles, lollipops and cocktails while listening to music from local DJ KADE. A series of engaging activities included a DIY station where guests coloured white fans featuring the brand’s iconic medallion logo and played ping pong on bright blue tables finished with a vintage swimmer graphic. Rounding out the experience: Polaroid photographs with custom frames for an unforgettable memento that captured the spirit of the season.
• Song Yuqi, TORY BURCH Brand Ambassador, wore a shimmering sequined dress paired with the Charlie Embossed Snake Small Shoulder Bag.
• Lorena Lalina epitomized effortless elegance in a knit look with a mellow jelly bag
• Keng Harit carried the Charlie Shoulder Bag in black
ABOUT TORY BURCH
Founded in 2004, Tory Burch has redefined American luxury with a global point of view. The collection is designed in her New York City atelier and includes ready-to-wear, handbags, shoes, jewelry, accessories, beauty and home.
Tory established the Tory Burch Foundation in 2009. Its purpose: to increase women’s economic power by supporting entrepreneurs to build businesses that last.
In the Philippines, Tory Burch is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, NUSTAR Cebu, Power Plant Mall, Rustan’s Cebu, Rustan’s Makati, and Rustan’s Shangri-La. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI