Tory Burch Features Song Yuqi in Spring Campaign
Documentary illuminates the K-Pop artist’s personal journey in a series of short videos that also highlights the new collection.
Tory Burch celebrates the launch of Spring 2026 with a fashion campaign starring brand ambassador Song Yuqi, who brings the season’s latest collection to life. Shot inside a vinyl record store imbued with retro charm, the campaign captures her passion for both music and fashion.
Also launching simultaneously is a documentary that unfolds Yuqi’s personal journey. Part of the brand’s ‘TORY STORIES’ social media series, the documentary debuts March 23 rolling out to multiple social platforms. This is Yuqi’s third campaign for Tory Burch, reflecting her special connection to the brand.
Song Yuqi said: “Working on this documentary has been such a meaningful experience. I've always been inspired by Tory's passion and dedication in fashion and supporting women—it reminded me why and how I started my music journey. I hope it encourages people to embrace their dreams and to hold on tight, because dreams worth chasing do become reality.”
Drawing on Yuqi’s personal story, the documentary will be released as a three-part series and illuminates the artist’s lifestyle and inspirations. The first episode explores Yuqi’s roots while the second centers on her passion for music and fashion, including a cameo with Tory at the Fall/Winter 2026 runway show in New York. The final episode captures the artist’s thoughts about her journey and what lies ahead.
Release Schedule
March 23 Chapter 1: “Where it all begins”
March 24 Chapter 2: “When fashion meets music”
March 25 Chapter 3: “To the future”
Throughout the series and the fashion campaign, Yuqi is seen in the Spring 2026 collection, including the Charlie family of handbags, the Romy Bucket Bag and the Hank Ballet Sneakers.
A multi-talented artist, Yuqi is a singer-songwriter, dancer and record producer. She is also a member of the K-Pop girl group I-DLE. She is a regular guest in the front row at Tory Burch’s runway show in New York and has appeared at the brands events in Asia.
The Spring 26 Charlie family includes two new silhouettes: a shoulder bag balancing soft structure with tailored edges and a relaxed drawstring style—modern classics that deliver function and great style.
The iconic Romy family is the ultimate everyday handbag. Casual, lightweight and easy on the go. Crafted in soft pebbled leather, the Romy Bucket Bag is lightweight with a spacious interior organized with a deep pocket.
ABOUT TORY BURCH
Founded in 2004, Tory Burch has redefined American luxury with a global point of view. The collection is designed in her New York City atelier and includes ready-to-wear, handbags, shoes, jewelry, accessories, beauty and home.
Tory established the Tory Burch Foundation in 2009. Its purpose: to increase women’s economic power by supporting entrepreneurs to build businesses that last.
In the Philippines, Tory Burch is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, NUSTAR Cebu, Power Plant Mall, Rustan’s Cebu, Rustan’s Makati, and Rustan’s Shangri-La. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
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