Tommy Hilfiger Announces Release of Tommy Hilfiger x Shawn Mendes Video For Classics Reborn Global Campaign

Tommy Hilfiger is pleased to announce the release of the Classics Reborn campaign video introducing the brand’s newest collaboration with Shawn Mendes. The multifaceted global partnership “Play it Forward” kicked off in Summer 2022 with various collaborative efforts that will include custom-made styles for Shawn’s Wonder: The World Tour, a US$1 million donation from Tommy Hilfiger to offset the environmental impacts of the world tour and a co-designed capsule collection set to launch in Spring 2023 that will feature quality reimagined styles with circular design while scaling material recycling innovations.

Paying homage to the brand’s music history, the video shows Shawn Mendes playing guitar and singing a cover of Bruce Springsteen’s mid-80s dance-rock anthem, “Dancing in the Dark", which has been recorded exclusively for this project. In one scene, a tri-colored Americana bandana is tucked into the back pocket of Shawn’s jeans – the ultimate tribute to Springsteen’s look in the original video. 

The video was shot in Austin, Texas, and is set in both a natural outdoor landscape as well as inside a warehouse under the direction of Craig McDean and Theo Stanley.

The Classics Reborn video launches the new Classics Reborn campaign, featuring items from Tommy Hilfiger’s classic 1985 collection, now being produced with more sustainable materials. Shawn wears the classic Tommy Hilfiger colors of red, white and blue in the video, inspired by the brand’s Americana heritage. These statement-making colors are also subtly integrated into the visuals and set design. 

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