Tommy Hilfiger Welcomes Pop Culture Icon Jisoo into a World of Easy Sophistication for Spring 2026 Campaign
The singer and actress brings a global perspective to the brand’s Classic American Cool, showcasing the modern prep wardrobe with confidence, optimism, and charm.
WHAT: Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces Global Brand Ambassador, musician and style icon JISOO as the face of the TOMMY HILFIGER Spring 2026 campaign. One of the defining voices of her generation, JISOO infused the campaign with effortless style, quiet confidence and contemporary star power.
“It’s so exciting working with Tommy each season and seeing how he captures the moment in modern style,” said JISOO. “For this chapter, I loved how he refreshed classic silhouettes in light, layerable fabrics. There’s a real sense of newness – optimistic, easy and naturally elegant.”
JISOO wears reimagined classics that embody a relaxed yet refined aesthetic, including a navy and white striped cardigan styled with the season’s signature barrel jeans. Other highlights include a preppy and purposeful linen camel waistcoat suit, and an oversized transitional trench styled over a rich cable knit cardigan.
Inspired by his F.A.M.E.S. philosophy — fusing the worlds of fashion, art, music, entertainment and music — Tommy Hilfiger has built his career on an instinctive connection to the talents who define their eras. That spirit continues in his latest campaign with JISOO, as the campaign captures the pop culture icon in the ease and warmth of a Spring setting, moving between sophisticated interiors in bright, airy settings.
The TOMMY HILFIGER Spring 2026 campaign will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners. Friends and followers of the brand are invited to join the community and conversation on social media using #TommyHilfiger, @TommyHilfiger and @Sooyaaa__.
WHO: JISOO
ABOUT TOMMY HILFIGER
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI