Tommy Hilfiger Ushers In New Era OF Womenswear With JISOO As Face OF Spring 2025 Campaign

The global superstar unveils a refined evolution in women’s style balancing understated elegance and timeless sophistication.

AMSTERDAM, THE NETHERLANDS (MARCH 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces an elevated expression of style for women spearheaded by style icon JISOO as the face of Spring 2025. Dressed in softly tailored prep classics, JISOO brings a natural sophistication to the brand’s classic American style, proving that confidence is best expressed in the most understated ways. 

"My style is always evolving, and working with Tommy Hilfiger has been a defining part of that journey," said JISOO. "This collection blends American heritage with refined simplicity, and makes me feel comfortable, empowered and completely myself. I love how each piece fits into my everyday life, allowing me to express who I am in any moment. It’s been a joy to bring that spirit to this campaign."

“I have always been inspired by the women redefining culture, and JISOO is the perfect embodiment of this movement,” said Tommy Hilfiger. “She is a modern entertainment icon who radiates confidence, positivity, and effortless charisma. JISOO brings fresh, global perspective to our Americana style, making her the ultimate Tommy woman for today.”

Wearing pieces from both the Spring 2025 collection and Sofia for Tommy, a co-created capsule with style icon Sofia Richie Grainge, JISOO showcases the range of elevated TOMMY HILFIGER essentials. Nods to Tommy Hilfiger’s deep-rooted love for the nautical lifestyle shine through in Breton stripes across a classic Henley top and flared mini-skirt, and gold buttons on a cropped navy blazer. The focus shifts towards more fluid silhouettes, as tailored classics sit with their lines softened to achieve a relaxed, oversized fit. It’s modern prep for today’s woman – timeless and confident with a refined twist.

Blending a powerful presence with unshakable composure, JISOO returns for her third TOMMY HILFIGER campaign following her debut as Brand Ambassador for Fall 2024 and headlining Lunar New Year the same year. One of the most well-known stars of the 21st century, JISOO debuted with K-Pop supergroup BLACKPINK, before forging a remarkable career as a singer and actor. The pop culture icon attended the TOMMY HILFIGER Spring ’25 show at NYFW and continues to broaden her influence with a role in 2025 K-Drama Newtopia.  

The Spring 2025 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @Sooyaaa__. 

ABOUT TOMMY HILFIGER

With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI