Calvin Klein Introduces Calvin Klein Shapewear
The brand builds on its underwear expertise with new Shapewear designed for confident body solutions in best-in-class fits; unveils campaign starring Eve Hewson
Calvin Klein is proud to launch Calvin Klein Shapewear, the first offering of its kind from the brand behind the original design underwear. This new offering presents foundation and fashion styles with bold, body-confident solutions driven by innovation and inspired by the brand’s iconic approach to sensuality.
Calvin Klein Shapewear’s foundation styles are available in an array of no-show thongs, briefs, mid-thigh shorts, bodysuits, leggings, and slips, designed at four compression levels. At each level, Calvin Klein Shapewear is created with best-in-class fits for unrestricted confidence and comfort.
- Second Skin Smoothing is the lightest shaping solution, offering sensual smoothing with a barely-there look and feel. Weightless microfiber with stretch meets seamless clean-cut edges for no-show confidence.
- Stay Put Mesh offers no-slip compression that’s smooth to the touch. Designed with breathable medium control layers crafted from microfiber mesh that stay in place.
- Stay Put Stretch is designed with firm compression for body-defining comfort. Silky smooth microfiber is crafted with flexibility for curves and firm control layers for support.
- Secure Sculpt is powerful and supportive, with secure extra-firm compression and body-sculpting performance. Smooth, seamless microfiber and zoned support create a sensual figure.
Calvin Klein Shapewear builds on these foundations with a selection of fashion-oriented styles featuring designs inspired by Calvin Klein’s iconic logo and lace underwear. Designed to wear as apparel, these styles focus on color, versatility, and sensuality for stylish comfort and control from day to night.
Icon Shapewear is daring, with uncompromising comfort. Briefs, mid-thigh shorts, and bodysuits are designed with zoned no-slip compression and clean-cut edges that show off the body, finished with the iconic Calvin Klein logo waistband.
Sensual Stretch Lace makes a bold statement, incorporating smooth lace detailing that brings a hint of sensuality to any outfit. Breathable microfiber scratches in all the right places for worry-free wear that lets your confidence shine.
As part of this launch, Calvin Klein unveils a campaign starring actor Eve Hewson in her debut for the brand. Directed and shot by Charlotte Wales, Eve is styled in a variety of fashion Shapewear pieces that amplify her natural confidence and channel-empowered sensuality.
Calvin Klein Shapewear launched globally last February 27, in stores and online. Campaign content with Eve will roll out on social channels throughout the week.
Campaign Credits:
Directed and photographed by Charlotte Wales
Editorial credits:
Calvin Klein
ABOUT CALVIN KLEIN:
Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, nonconformist ideals that inform everything we do. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. The Calvin Klein brands — CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance — are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are underpinned by responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9 billion in 2023. Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long-term growth.
In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Robinsons Place Manila, SM Mall of Asia, Bonifacio High Street, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall, Rustan’s Makati, Rustan’s Shangri-La, and online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
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