Tommy Hilfiger Unveils First Curated Capsule With Actor Shawn Yue For Spring 2020
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that actor, Shawn Yue, will continue as the global brand ambassador for TOMMY HILFIGER menswear for Spring 2020. In addition to featuring in the dynamic Spring 2020 campaign, Shawn will curate his first ever capsule to inspire the next generation with a unique TOMMY HILFIGER assortment. The partnership expands on Shawn Yue’s ongoing collaboration with the brand, which began in Fall 2017 and continued henceforth. The ambassadorship further underscores Tommy Hilfiger’s strategic vision to expand its men’s business in Asia – one of its most rapidly growing markets.
“It is always inspiring to take our partnerships with brand ambassadors to the next level. As a member of our ambassador family, Shawn embodies so many of our brand values, and he continues to translate and exemplify them for our fans. Shawn’s curated capsule is a true reflection of his personal style, which puts an international, pop culture twist on our American cool DNA. I’m so excited to see how the capsule resonates with fans around the world.”
The integrated TOMMY HILFIGER menswear campaign celebrates Shawn Yue’s desire to always move forward as a pioneer of change. He is captured in motion atop a body of water, symbolizing his passion for pioneering progress. Shot by Lachlan Bailey, the integrated campaign will include a behind-the-scenes look into the campaign shoot, which will be shared digitally.
“I am so proud of the Spring 2020 campaign and curated capsule, which truly capture my personal sense of style as a global citizen. It’s about being authentic to who you are and where you come from, but always venturing beyond to make a positive impact on the rest of the world.”
The Spring 2020 TOMMY HILFIGER menswear collection fuses versatile outerwear with elevated American prep. The nautical influences at the heart of the brand’s heritage can be seen in the icon sail parka, chunky boat shoe and mix-and-match stripe shirt. Everyday essentials including the pleated short are reimagined with the HILFIGER COLLECTION crest.
The brand heritage of TOMMY HILFIGER is closely linked to collaborating with pop culture icons from the worlds of fashion, music, art and entertainment. In the ‘90s, Tommy Hilfiger was one of the first designers to blend fashion and celebrity. He became a pioneer in the industry by dressing young artists such as Aaliyah, Mark Ronson, and Usher; and featuring musicians such as David Bowie and Beyoncé in his advertising campaigns. More recently, he has partnered with six-time FIA Formula OneTM World Drivers’ Champion, Lewis Hamilton, for the TommyXLewis menswear collaborative collections.
About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Kiss & Fly – NAIA Terminal 3, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Trinoma, and Tommy Jeans Robinsons Place Manila.