Tommy Hilfiger Takes Stray Kids To New York City Skyline For Fall 2024 Campaign

Launching a collection of distinctly New York autumn visuals, the K-pop boyband showcases their signature style atop the city’s rooftops.

Tommy Hilfiger brings global phenomenon Stray Kids to new heights in an undeniably New York City campaign to present the TOMMY HILFIGER Fall 2024 collection. The campaign, set against the backdrop of the NYC skyline, showcases K-pop superstars in modernized prep classics, redefining the essence of dreaming big. With the eight group members embodying the dynamic confidence that ties the brand to its roots, the campaign is a tribute to the notion that there’s no place like home — especially New York City. It encapsulates the vibrancy, confidence, and ambitious spirit central to the TOMMY HILFIGER narrative. 

“Tommy Hilfiger is an American style icon,” said Stray Kids. “Each time we visit he helps us to feel at home through his timeless prep style - it makes us feel that anything is possible. We’re so excited for our fans to see us on top of the world in this iconic New York campaign.” 

"New York City’s skyline is the ultimate stage for an iconic pop culture moment," said Tommy Hilfiger. "For our third campaign with Stray Kids, we took them to higher grounds - capturing them above the city that has inspired me from the start was the ideal way to highlight their distinctive style, which perfectly embodies the vibrant energy of New York." 

 The Fall 2024 collection is inspired by New York City, the home of classic American style, channeling the city’s unique spirit and reinterpreting it with a distinctly Tommy twist. Continuing a tradition of working athletic details into each collection, the assortment of casual sportswear presents contemporary takes on classic silhouettes including sharply tailored chinos, refined cable-knits and refreshed polos. New season highlights include a modernized wool coat in camel as the ultimate layering piece, an oversized puffer in elegant plaid, as well as polished pea coats in deep navy and bombers with varsity-inspired details. Soft sweaters, classic Oxford shirts and expertly cut blazers are crafted to layer, whilst loafers and sleek Chelsea boots are a statement of versatility and everyday elevation. Effortless but impactful, it’s a modern take on the timelessly cool, but undeniably NYC and undeniably Tommy.  

 Global K-pop sensations Stray Kids are taking the world by storm with the recent release ‘ATE’, solidifying their internationally acclaimed stardom with their fifth consecutive Number 1 on the Billboard 200. The group builds on their long-standing status as part of the Tommy family, having previously starred in the TOMMY HILFIGER Fall 2023 and Spring 2024 campaigns. Shot in the brand’s iconic red, white and blue, band members Bang Chan, Lee Know, Changbin, Hyunjin, HAN, Felix, Seungmin, and I.N were photographed in effortless and uplifting portraiture by Alisdair McLellan.  

The Fall 2024 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @RealStrayKids. 

About Tommy Hilfiger

With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information. Can’t visit the store? The Specialist – Your At Home concierge service here to assist you on your shopping needs. Find out more HERE. 

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI