Calvin Klein Launches New Campaign Starring Jeremy Allen White

The award-winning actor returns for the brand’s Fall 2024 campaign in denim and underwear. Calvin Klein today unveiled the second installment of its Fall 2024 campaign starring acclaimed actor Jeremy Allen White. 

Directed and shot by Mert Alas, the campaign shows Jeremy channeling classic Americana and nonchalant cool. Everyday moments capture Jeremy sundrenched and poolside, shining a new light on the latest underwear and denim. The campaign video, set to “Crimson and Clover” by The Shacks, brings his effortless style, subdued confidence, and rock energy into focus. 

“Calvin Klein’s aesthetic has always been timeless, and it was great to be back with them and the entire creative team for this new campaign.” said Jeremy. 

Throughout the campaign, Jeremy is wearing Calvin Klein’s Fall 2024 underwear and denim styles in modern new fits designed for a relaxed, statement-making style. The 90s Straight, Slim Fit, and Standard Straight Jeans’ silhouettes offer the perfect base for denim-on-denim styling with the 90s Trucker Jacket, or a casual rockstar-offduty look with the Monogram Logo T-Shirt. Underneath it all, new Modern Cotton Air and iconic Cotton Classic underwear provide all-day breathable comfort, complemented by new sunglasses.

The campaign launches globally on August 27, 2024. Content featuring Jeremy will pulse out on @calvinklein social channels throughout the week and will appear on high-impact out-of-home placements around the globe. 

Calvin Klein’s Fall 2024 campaign will continue to roll out throughout the season, following the brand’s dynamic talent in moments from morning to sunset, shining a new light on the brand and its timeless wardrobe essentials. Stay tuned for more. 

Campaign Credits: 

Directed and photographed by Mert Alas 

Styled by Emmanuelle Alt 

Editorial Credits: Calvin Klein 

ABOUT CALVIN KLEIN:

Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, nonconformist ideals that inform everything we do. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. The Calvin Klein brands — CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance — are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are underpinned by responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9 billion in 2023. Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long-term growth.

In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Robinsons Place Manila, SM Mall of Asia, Bonifacio High Street, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall,  Rustan’s Makati, Rustan’s Shangri-La, and online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI