Tommy Hilfiger Partners With The New Movie F1

The brand joins the ride as official fashion sponsor of the film’s fictional APXGP team with drivers Sonny Hayes (played by Brad Pitt) and Joshua Pierce (played by Damson Idris) 

WHAT: Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], builds on its legacy of creating iconic moments that fuse fashion, sport and entertainment by sponsoring this summer’s highly anticipated event movie F1. Starring TOMMY HILFIGER Menswear brand ambassador Damson Idris, the film brings the adrenaline-fueled world of FORMULA 1™️ to the big screen.

From the beginning, entertainment and sport have fueled TOMMY HILFIGER’s brand DNA. Now, after over three decades of auto racing partnerships, the label continues its game-changing approach to sports by partnering on F1, Apple Original Films’ upcoming feature set in the high-octane world of FORMULA 1™️ racing, powering into cinemas this summer. As motorsports cultural influence accelerates beyond the track and into lifestyle, TOMMY HILFIGER’s presence in the film reinforces its deep-rooted connection to sport. As one of the APXGP team sponsors in the film, the TOMMY HILFIGER flag logo will be prominently displayed on the APXGP car’s halo, front and side, as well as on the drivers’ kit and team uniforms.

The TOMMY HILFIGER brand’s legacy with car racing dates back to the 1990s, marked by iconic sponsorships with Team Lotus, Ferrari, and Mercedes-AMG F1™, along with a multi-season partnership with driver Sir Lewis Hamilton. These collaborations have long embodied the intersection of sport, fashion and entertainment. In this latest chapter, Tommy Hilfiger continues to push the boundaries of style and speed while inspiring and connecting with audiences around the globe.

The film, directed by Top Gun: Maverick’s Joseph Kosinski, produced by Jerry Bruckheimer, Kosinski, Hamilton, Pitt, Dede Gardner, Jeremy Kleiner and Chad Oman, and written by Ehren Kruger, will be released in theaters worldwide on June 27, 2025.

This is just the start. Watch the F1 trailer HERE or on @TommyHilfiger, @F1Movie and @AppleTV social channels.   

About the Film 

From Apple Original Films and the filmmakers from Top Gun: Maverick comes the high-octane, action-packed feature film F1®, starring Brad Pitt and directed by Joseph Kosinski.  The film is produced by Jerry Bruckheimer, Kosinski, famed Formula 1® driver Lewis Hamilton, Pitt, Jeremy Kleiner, Dede Gardner and Chad Oman. 

F1® also stars Damson Idris, Kerry Condon, Tobias Menzies, Kim Bodnia, and Javier Bardem, and has been shot during actual Grand Prix weekends as the team competes against the titans of the sport. 

Kosinski directs from a screenplay by Ehren Kruger.  The film is executive produced by Daniel Lupi.  Collaborating with Kosinski behind the scenes are his creative team, including director of photography Claudio Miranda, production designers Mark Tildesley and Ben Munro, editor Stephen Mirrione, costume designer Julian Day, casting director Lucy Bevan and composer Hans Zimmer. 

Apple Original Films Presents a Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Film by Joseph Kosinski, F1®, distributed worldwide by Warner Bros. Pictures, in theaters and IMAX nationwide on June 27, 2025 and internationally beginning 25 June 2025.

Official Synopsis

Dubbed “the greatest that never was,” Sonny Hayes (Brad Pitt) was FORMULA 1™️’s most promising phenom of the 1990s until an accident on the track nearly ended his career.  Thirty years later, he’s a nomadic racer-for-hire when he’s approached by his former teammate Ruben Cervantes (Javier Bardem), owner of a struggling FORMULA 1™️ team that is on the verge of collapse.  Ruben convinces Sonny to come back to FORMULA 1™️ for one last shot at saving the team and being the best in the world.  He’ll drive alongside Joshua Pearce (Damson Idris), the team's hotshot rookie intent on setting his own pace. But as the engines roar, Sonny’s past catches up with him and he finds that in FORMULA 1™️, your teammate is your fiercest competition—and the road to redemption is not something you can travel alone.

ABOUT TOMMY HILFIGER

With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI