Tommy Hilfiger Puts Prep On The Racetrack For Fall 2025 Campaign Opening the Doors to “The Hilfiger Racing Club”

Building on a legacy of gatecrashing American style, the campaign reignites prep through a blend of luxury motorsport nostalgia and a bold and vibrant spirit.

A cast headed by Nicholas Hoult and Claudia Schiffer showcase Tommy’s spin on prep culture and its heritage-driven wardrobe.

AMSTERDAM, THE NETHERLANDS (AUGUST 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], unveils its Fall 2025 campaign, “The Hilfiger Racing Club”, featuring actor Nicholas Hoult and supermodel and fashion icon Claudia Schiffer. With an aesthetic inspired by luxury motorsport nostalgia, every lap at “The Hilfiger Racing Club” is a celebration of tradition while driving forward with fresh originality.

Launching worldwide on August 26th, the campaign will be amplified by high-energy activations for global Tommy fans. From bespoke branded experiences to creative collaborations and racetrack-inspired events, the program will showcase how this version of prep is less about rules, and more about reinvention.

“Reimagining prep has been at the heart of my creative vision for 40 years,” said Tommy Hilfiger. “From the beginning, I’ve blended classic American style with vibrant cultural influences, and I’m excited to continue that legacy of gatecrashing tradition. This season marks the start of a new chapter with ‘The Hilfiger Racing Club’ opening our latest campaign series and bringing a fresh twist to a celebrated moment in the preppy social calendar.”

Photographed by Glen Luchford, the campaign spotlights actor Nicholas Hoult, who is currently starring in Superman, and supermodel Claudia Schiffer, who embody timeless style and innate individuality throughout the campaign’s storyline. Hoult, a trained race driver with a passion for vintage motorsport, brings camaraderie and confidence to his trackside appearance. Schiffer is a striking presence channeling classic glamour and effortless sophistication within this world of luxury cars.

“Tommy’s take on this collection has the same energy I love about the racetrack,” said Nicholas Hoult. “There’s tradition, but it’s full of life and a sense of fun. It reflects the classic American prep style he’s known for—timeless and effortlessly cool.”

“Tommy has an extraordinary talent for creating collections that feel timeless and playful,” said Claudia Schiffer. “It’s that joyful spirit of self-expression that he’s encapsulated with this campaign—he invited us into his world, and it was wonderful to be a part of it.”

The campaign marks the first chapter of “You’re Invited, No RSVP Required”—a new style statement inspiring the coming seasons that reimagines prep with defiance, freedom and individuality. It began in 1985, the founding year of the brand, when a billboard in New York’s Times Square confidently placed Tommy Hilfiger’s name alongside the great designers of the time. Since then, the brand has brought its signature spirit of playful rebellion to defining moments in culture, from hip-hop and the Formula 1® paddock to fashion’s biggest red carpets.

For the Fall 2025 collection, TOMMY HILFIGER returns to its brand heart in New York City to find inspiration, reworking the codes of the city’s prep heritage through new takes on layering and texture-play. Shirting is revisited with new tartans; barn jackets are updated with water-repellent finishes; a lightweight women’s trench in a responsible wool blend features a standout check pattern. As the season progresses, inspiration is found in New York heritage; think Oxfords layered under rugbys, and ties loosely knotted for a sense of ease. Pleats are casualized with crest sweatshirts and relaxed denim is accessorized with the American Icon bag. It’s a new interpretation of the modern heritage wardrobe, turning the traditions of NY-rooted prep upside down through the ever-unapologetic Tommy twist.

The Fall 2025 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.

ABOUT TOMMY HILFIGER With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.: The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM Email: customerservice@ssigroup.com.ph Telephone Number: 8-830-5000 Mobile Number: (0917) 552 9359 Facebook: facebook.com/SSILifePH Instagram: @ssilifeph Viber Community: bit.ly/SSILifePH #TheSpecialistBySSI