Tommy Hilfiger Announces Fall 2019 TommyXZendaya Collaborative Capsule Collection
Tommy Hilfiger announces the Fall 2019 TommyXZendaya capsule collection created by American designer Tommy Hilfiger in collaboration with actress and global TOMMY HILFIGER brand ambassador, Zendaya, and image architect, Law Roach. Following the first successful Spring 2019 TommyXZendaya collaborative capsule, Zendaya will again appear in the global multimedia campaign for the collection, both of which will be released worldwide in Fall 2019.
“As two determined optimists, Zendaya and I wanted to find new ways to celebrate and champion female empowerment through fashion,” said Tommy Hilfiger. “The Fall 2019 TommyXZendaya collection challenges and redefines power dressing. The concept has today evolved into a state of mind rather than just being about clothes. This second collaboration is about encouraging everyone to embrace their uniqueness and celebrate their individuality in their own terms.”
“For this second collection I was inspired to create bold and powerful pieces infused with TOMMY HILFIGER’s quintessential American DNA, evoking emotions of strength and confidence,” said Zendaya. “It’s about redefining what power dressing means in today’s world. I’m excited to see how fans around the world will interpret each style into a look that is unique to them.”
The integrated Fall 2019 TommyXZendaya campaign was shot through the distinct lens of Steven Klein, who captured a group of confident women, including Zendaya, against a corporate and structured cityscape backdrop. The cinematic-inspired campaign features exclusive video, print, online, and out-of-home media placements. These will be supported by unique consumer activations that continue to bring the brand’s perspective on pop culture to life around the world.
The Fall 2019 TommyXZendaya collection is a celebration of iconic ‘70s power dressing fused with the classic American cool heritage of the TOMMY HILFIGER brand. The monochrome color palette blends with rich burgundy and metallics, while a fusion of prints and polka dots bring an unexpected twist to structured silhouettes and scarf dressing. Creamy leathers, faux furs and rich velvets enhanced by silver metal detailing add a luxe touch. Houndstooth sartorial tailoring elevate the timeless trench coat, narrow-waist blazer and wide-legged pants. Constellation graphics as well as snow leopard-look and snake-look prints add a playful edge to maxi skirts and wrap dresses. From apparel and accessories to swimwear and underwear, the Fall 2019 TommyXZendaya collection is strong and confident, reimagining era-defining styles with a bold edge.
The Fall 2019 TommyXZendaya collection will be available online on tommy.com, in TOMMY HILFIGER stores globally, and through select wholesale partners.
The brand heritage of TOMMY HILFIGER is closely linked to collaborating with pop culture icons from the worlds of fashion, music, art and entertainment. In the ‘90s, Tommy Hilfiger was one of the first designers to blend fashion and celebrity. He became a pioneer in the industry by dressing young artists such as Aaliyah, Mark Ronson and Usher; and featuring musicians such as David Bowie and Beyoncé in his advertising campaigns. More recently, he collaborated with international supermodel Gigi Hadid, designing four capsule collections, and he has been partnering with five-time FIA Formula OneTM World Drivers’ Champion, Lewis Hamilton on a TommyXLewis collaborative collection.
Friends and followers of the brand are invited to join the conversation on social media using #TommyXZendaya, #TommyHilfiger, @TommyHilfiger and @Zendaya.