Tod's Collaborates With Alber Elbaz For The "Tod's Happy Moments" Collection
New to the Tod’s family, Alber Elbaz has created a capsule collection for Tod’s Factory calling it “Tod’s Happy Moments”. His starting point was the iconic and beloved Tod’s driving shoe, capturing and transforming its true spirit for the next generation. “Tod’s Happy Moments” illustrates the happiness the brand brings at different times of the day or at different moments of one’s life whether it’s being on time on your first job interview, dancing down the street while streaming music, wearing matching his and hers on your wedding day, or receiving a pair on your birthday.
Alber Elbaz gave his own spin to the Tod’s DNA and found ways to imagine new contexts for the driving shoes by making them aerodynamic, bright, unstructured and mounted on sneaker soles, and printed with logos. He added creative details like neoprene to give pieces a fresh and modern look and metallic finishing for a sprinkle of shine. His idea of happiness is all-encompassing in the collection, touching everything from the logo to the packaging, from shoes to bags and t-shirts. To him, happiness is contagious and is immediate and by allowing Tod’s to be a part of your daily moments, the brand is able to touch and energize your life with style and ease.
Bringing happiness around the world, “Tod’s Happy Moments by Alber Elbaz” will be unveiled in Paris at the beginning of July and will subsequently tour other international capitals, landing in the shops through two different in-season drops.