Swarovski Unveils 2026 Valentine’s Day Collection ‘Charming Love’
Swarovski unveils Charming Love, a bold and joyful new collection for Valentine’s Day debuting all-new Swarovski Charms. Brought to life in a brand campaign fronted by Global Brand Ambassador Ariana Grande, each design encourages love to be worn, shared and celebrated.
Bringing a high-fashion twist to the season of love, the collection reinterprets hearts, love locks and arrows in charming form offering the perfect gift for loved ones, or a dazzling token of self-love.
Choose from designs including Sweethearts, dripping hearts that symbolize new romance, or Lovestruck, a cupid’s arrow that strikes like lightning. Love Locks signify unbreakable bonds for best friends and lovers, while the Soulmates charm is crafted for the one who truly holds your heart.
Rendered in Swarovski Crystal and metal finishes, the charms can be mixed, matched and worn on necklaces, pendants and bracelets. Designed by Swarovski Creative Director, Giovanna Englebert, each piece invites playful styling for joyful expressions of love.
As part of Swarovski’s ambitious growth strategy, Charming Love delivers an impactful brand moment that continues to elevate the House’s position in pop luxury, while honoring its unique creativity and savoir-faire.
The Charming Love campaign starring Ariana Grande will be featured in-store and across video, social media, print, and digital platforms.
ABOUT SWAROVSKI
Masters of Light Since 1895.
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as home décor. Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.
In the Philippines, Swarovski is available in Rustan’s Alabang, Rustan's Makati, Rustan's Shangri-La, and Rustan's Ayala Cebu. Swarovski is also available through boutiques owned and operated by Stores Specialists, Inc. located at Alabang Town Center, Central Square, Glorietta, Newport Mall, TriNoma, Power Plant Mall, Robinsons Place Manila, and SM Mall of Asia. Visit ssilife.com.ph or follow @ssilifeph and @rustanph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI