Calvin Klein Launches Social-First ‘Our Calvins’ Campaign with Actors Grace Van Patten and Jackson White for Valentine's Day
Calvin Klein today launches ‘Our Calvins,’ an evolution of the iconic #mycalvins platform that invites fans of the brand from around the world to showcase their love and asks: who do you share your Calvins with?
The campaign kicks off with Grace Van Patten and Jackson White, stars of ‘Tell Me Lies,’ in the brand’s limited-edition Valentine’s Day underwear and lounge capsule. Shot and directed by Zora Sicher, the on-screen and real-life couple is captured in authentic moments emphasizing the quiet comfort of being at home together in their Calvins. Following their debut, additional ‘Our Calvins’ content will roll out featuring a curated cast of influencer couples expressing their love and inspiring their followers to take part and share their own stories.
On the campaign, Grace Van Patten said, "Calvin Klein has always been about confidence, connection and being comfortable in your own skin. Valentine’s Day is such a good excuse to celebrate that kind of closeness. This campaign is about the easy, intimate moments – when you can be yourself, laugh, and just have fun.”
“There was something very intimate about this experience that made it different from other projects,” said Jackson White. “Stripped back to just our Calvins, we were able to be fully present with each other and lean into how special and effortless our connection is."
For Valentine’s Day, Calvin Klein essentials are made seductive in soft new colorways and limited-edition prints, blending confidence and comfort in intimate layers designed for closeness. Men’s Icon Cotton Stretch and women’s Icon Cotton Modal are refreshed with the CK Emblem print – a bold allover print pattern first introduced in denim and outerwear – now reimagined on underwear and bras for a clean, graphic edge on classic, comforting silhouettes. The Cotton Poplin Brief and Short arrives in a new limited-edition color palette. Together, these icons highlight timeless Calvin Klein style designed to mix, match and share.
The Valentine’s Day capsule is now available on calvinklein.com, with ‘Our Calvins’ content rolling out throughout the week.
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ABOUT CALVIN KLEIN
Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, non-conformist ideals that inform everything we do. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. The Calvin Klein brands – CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance – are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are underpinned by responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9 billion in 2024.
Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.
In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Robinsons Place Manila, SM Mall of Asia, Bonifacio High Street, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall, Rustan’s Makati, Rustan’s Shangri-La, and online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
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Email: customerservice@ssigroup.com.ph
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