Swarovski Gets In Touch With Its Mystical Side With New Tarot Magic Collection

Each season, Swarovski selects a theme for its collections that captures the imagination of modern women all around the world and showcases glamour in any moment. For Fall/Winter 2019, the brand celebrates the magic of light as the next chapter, following on from the Spring/Summer 2019 #FollowTheLight theme.

The Tarot Magic Collection weaves elements of tarot and astrology into its designs. Silhouettes are sprinkled with sparkling symbols, signs, portents and astrology motifs, bringing brilliance to all women, whatever their style.

Swarovski’s Creative Director Nathalie Colin explains the inspiration behind the Fall Collection: “We all desire things with meaning as they make our everyday lives brighter. Swarovski jewelry is a brilliant symbol of expression for today’s modern woman, and as the winter approaches, we want them to wear jewels, symbols and talismans that represent light and positivity as well as empowers and protects. This season the message is to believe in one’s destiny, and in these busy times we’ll take a little everyday magic wherever we can get it.”

COLLECTION HIGHLIGHTS

Capturing the new-season mood, Tarot Magic features unique silhouettes in chic gold tones and rich dark blues, purples and greens. The brand explores the play on light when crystals, metal tones and symbols are combined. Swallows, spades, evil eyes and hand gestures are incorporated into the versatile silhouettes and embellished with Swarovski crystals. Hidden meaningful details reveal themselves upon closer inspection.

TAROT MAGIC FAMILY

Swarovski crystal embellishments bring to life intricate and meaningful amulets such as the clasped hands, which symbolizes protection.

The golden tones of the Tarot Magic earrings and Swarovski crystals shine a new light on the beautiful illustrations of the tarot cards.

Embodying the mystic of tarot, the refined double-sided pendant brings subtle versatility thanks to the sliding mechanism for different lengths. Created to make a style statement, the matching cocktail ring illustrates Swarovski’s crystal-cutting expertise.

Luxe pieces get a spiritual spin including the all-around charm necklace that combines intricate craftsmanship and creativity, paying homage to age-old tarot symbols.

The asymmetrical earring trend has been evolving for a few seasons now and the tarot magic designs bring more than just good style; they offer three different ways to wear them.

Made to be mixed, matched and layered, the new Swarovski Remix Collection channels both luck and the latest trends with protective amulets and powerful motifs.

Swarovski has always expressed its DNA with its collections of meaningful and stylish designs. From the evil eye, horseshoe, hamsa hand and infinity symbol, the Fall Collection offers many dazzling takes on signs and amulets, inviting women to create their own style story and shape their destiny.

ABOUT THE CAMPAIGN

Swarovski highlights the power of dreams, however big or small, with its Fall TV and digital campaign, showcasing a fashion-forward psychic who grants sparkling wishes. The campaign is a call to women around the world to believe in themselves and the power of magic.

The Swarovski Tarot Magic Collection will be available in Swarovski boutiques and on swarovski.com at the end of August.