Superdry Launches Their 'Back To It' Campaign

Every year, as the end of Summer beckons and newness is on the horizon, there is a lingering mindset of ‘getting back to it’. Vacation is over, your thoughts are geared towards the newness that is coming. Whether it be back to school, college, university, or simply back to the grind after a sun-drenched break, there is often a step change in your wardrobe and accessories. 

With an array of essential products to see you through the transitional period the Superdry 'Back To It’ edit has been built for longevity with sturdy materials plus practical and clever design details. From comfy Sherpa hoodies and classic block color tees to super-soft lined elite joggers and camo cargo pants, this collection will ease you back into the reality of a new season.

Jackets and bags take centerstage in a vast array of styles, fits and colors to suit whatever adventure might be around the corner. The Spirit Puffer Jacket, available in 4 stand-out colorways including a bright sunshine yellow, is made with padded insulation and reflective detailing: this is the jacket that will see you through all year.

Menswear’s Diagonal Quilt Fuji has been made with double layer zip fasteners for extra wind protection to ensure it’ll keep out the cold. The Nostalgia Backpack, with a padded back and straps for comfort, is sure to set you up for success. This simple yet retro design comes with a 21L capacity compartment, perfect for all your essentials.

Whatever you’re going back to, Superdry’s 'Back To It’ edit provides the perfect mix of both quality and on-point style, ready for whatever is coming your way this new season. 

Fashion, What's OnJan Almonte