Salvatore Ferragamo And Molteni&C At The Supersalone 2021: Iconic International Design Pieces Meet The Heritage Of This Florentine Brand

Milan Design Week 2021 and the Supersalone saw further collaboration between Salvatore Ferragamo and Molteni&C with presentation of a special installation in the Ferragamo Donna e Uomo boutique in Via Montenapoleone. A unique partnership between the Florentine brand’s DNA and icons from the Molteni&C Heritage Collection that is all about artisan knowhow, technological innovation, passion and sustainable sensitivity that both brands share.

The Ferragamo Flagship Store hosted an immersive experience that embraced the wondrous creations of Gio Ponti, Aldo Rossi, Yasuhiko Itoh and Luca Meda, some of the most original interpreters of contemporary international design.

On show in the boutique’s windows, the Round D.154.5 armchair by Gio Ponti—re-edited by Molteni&C more than 60 years after the original idea—meets a Ferragamo icon: the Gancini symbol. Also called Otto Pezzi, or “eight pieces” after the number of elements it comprises, this little armchair is upholstered in an exclusive Gancini print fabric, made entirely from natural fibres. Round D.154.5 is also a product whose original design was already industrially responsible, with a view to reducing assembly, production and even packaging and transport to a minimum.

Together with Round D.154.5, the shop windows featured the fabulous Carteggio secrétaire by Aldo Rossi, the D.847.1 writing desk by Gio Ponti, the MHC.2 bookcase by Yasuhiko Itoh and the Piroscafo bookcase by Aldo Rossi and Luca Meda, a project that is 30 years old this year and for the occasion will be presented in a special shade of sky blue, part of the Salvatore Ferragamo Autumn-Winter 2021 collection.

Inside, the boutique also showcased the D.154.2, D.153, and D.156.3 armchairs and the D.552.2 and D.555.1 coffee tables by Gio Ponti, which created sophisticated contemporary leisure spaces in harmony with the Ferragamo mood. 

To make the experience even more immersive and engaging, the Ferragamo shop windows had QR codes attached to them: an invitation for visitors to discover the entire Heritage collection by Molteni&C, as well as the history behind the pieces on show and related interesting facts.  

The dialogue between fashion and design continues in the Molteni&C showroom, where a selection of accessories from the new Ferragamo 2021 Autumn-Winter collection will interact with exclusive furnishings.

MOLTENI&C 
Molteni is the leading industrial group in the high-end furniture sector with a 100%Italian-made production. As well as the collaboration with the most prestigious international architectural firms and designers, the Group adheres to a constant investment in research and technological innovation, to give its products an intrinsic quality that lasts over time. Since the 1970s, it has included four brands, each one a leader in its segment: Molteni&C (residential furnishings), Dada (kitchens), UniFor (workplace solutions), Citterio (partition walls and office furniture).

Founded in 1934 as an artisan workshop by Angelo and Giuseppina Molteni, in the second half of the 50s the company, together with a few others, mutates its DNA and inaugurates the successful industrial design period, thanks to the collaboration with a number of international designers. Molteni Group, among the few that can provide a complete production cycle, has been working on the enhancement of the Gio Ponti archive since 2012, inaugurating the Molteni Museum in 2015, a center of excellence in the field.

Today Molteni Group is present in over 90 countries, with more than 700 stores, 52 monobrand Flagship Stores representing the Molteni philosophy, 973 employees, 5 production sites, 14 showrooms and 11 commercial branches in five continents.

In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, and Rustan’s Makati. You can also shop Salvatore Ferragamo online at Trunc.ph. Follow @ssilifeph on Facebook and Instagram for more information.