Ripe For The Picking: Tommy Hilfiger Uses Appleskin Shoe Fiber On Latest Footwear Collection

Tommy Hilfiger reveals two footwear styles designed using recycled apple skin fiber – a bio-based leather alternative derived from the apple farming industry’s waste. Available in white and navy colorways, the styles for men and women feature 24% recycled apple fibers on the upper. Available as part of the Spring 2020 collection, the integration of apple skin fiber as a leather alternative builds on Tommy Hilfiger’s ongoing journey to create fashion that welcomes all and wastes nothing. The Spring 2020 apple skin fiber footwear styles will be available on tommy.com and in select TOMMY HILFIGER stores and through select retailers globally starting mid-February 2020.

The apple skin technology stems from the Tyrol region of northern Italy, an area known for its apple farming. Recognizing the opportunities offered by Tyrol’s booming apple production, Frumat – an Italian start-up – developed a new raw material that addresses both the waste issue and the fashion industry’s increasing demand for ecological leather alternatives. The Spring 2020 TOMMY HILFIGER footwear styles utilize a sturdy and thick, recycled apple skin fiber with a lower environmental impact than other vegan leather alternatives, which typically contain high amounts of fossil-based materials.  

Tommy Hilfiger is on a mission to create fashion that wastes nothing and welcomes all. As part of this journey, the company has set ambitious targets and joined forces with industry partners to move the needle. In August 2019, Tommy Hilfiger signed The Fashion Pact, proudly joining a group of like-minded collaborators to further advance sustainability across the fashion landscape. In 2019, Tommy Hilfiger also launched the Jeans Redesign Guidelines with the Ellen MacArthur Foundation to set out minimum requirements on garment durability, material health, recyclability and traceability. The same year, Tommy Hilfiger joined We Are Still In - the Fashion Industry Charter for Climate Action - and RE100, committing to source 100% renewable electricity across owned and operated facilities by 2030. In addition to the newly utilized apple skin technology, Tommy Hilfiger’s circularity efforts include the offering of garments with 100% recycled denim, Re:Down® recycled feathers, 100% recycled wool, 100% recycled cotton and more. Tommy Hilfiger’s mission builds on the on the PVH Fashion Forward strategy, a set of 15 priorities designed to reduce negative impacts to zero, increase positive impacts and positively impact 1 million lives.

In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Kiss & Fly – NAIA Terminal 3, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Trinoma, Mall of Asia, and Tommy Jeans Robinsons Place Manila.