Ralph Lauren Introduces Its Spring 2026 Campaign that Pays Homage to the Timeless Intersection of Sport and Style that has Defined the Brand for Generations
The new campaign draws from Ralph Lauren’s rich heritage where athletic pursuits meet refined elegance, from the sophisticated traditions of polo to the exhilarating energy of racetracks and the boundless freedom of nautical life.
“Sport and style have always been about more than what you wear or how you play. They are about a way of living—freedom, energy, authenticity, connection—that can inspire us all to dream of a better life.” —Ralph Lauren
Shot by David Sims with a campaign video by Jacob Sutton, the Spring 2026 campaign unfolds across three chapters. A World of Speed captures motorsport’s intensity with modern sophistication: polished chrome, winding coastal roads, and the filter of the morning light. By the Sea celebrates nautical elegance, as sleek speedboats cut through open water, cotton dresses flutter in the wind, and tailored tuxedos mimic the straight lines of speedboats. On the Green explores the graceful world of polo, golf, and tennis, where sport embodies vitality, style, and tradition.
This season also features a new Ralph Lauren x MLB collection celebrating six legendary teams: the New York Yankees, Los Angeles Dodgers, Chicago Cubs, Philadelphia Phillies, Boston Red Sox, and Toronto Blue Jays.
The campaign will be brought to life this summer with activations across the globe including California, Sydney and Tokyo.
ABOUT RALPH LAUREN
“What I do is about living the best life you can and enjoying the fullness of the life around you. From what you wear to the way you live to the way you love.” -Ralph Lauren. We are a global leader in the design, marketing, and distribution of premium lifestyle products. For more than 50 years, our reputation and distinctive image has been consistently developed across an expanding number of products, brands, and markets around the world. Our enduring purpose, that guides everything we do, is to inspire the dream of a better life through authenticity and timeless style.
Polo Ralph Lauren Men’s
Authentic and iconic, Polo is the original symbol of the modern preppy lifestyle. Combining Ivy League classics and time-honored English haberdashery with downtown styles and All-American sporting looks, Polo sportswear and tailored clothing present a one-of-a-kind vision of menswear that is stylish, timeless, and appealing to all generations of men.
Polo Ralph Lauren Women’s
Polo is the new symbol of personal expression for the modern woman. A romantic gamine with a cool sportiness, Polo mixes iconic all-American style with an eclectic downtown edge, all put together with individual flair. From urbane tweeds and simple black dresses to rugged outdoorsy looks and city-worn leather, Polo represents easy, energetic style—free-spirited and cool.
In the Philippines, Polo Ralph Lauren is available through boutiques owned and operated by Stores Specialists, Inc. located at Shangri-la, Greenbelt 5, Rustan’s Makati, Solaire, and the newly opened Rustan’s Cebu Store. Polo Ralph Lauren is also available online through Lazada.ph, Shopee.ph, Zalora.ph, and Rustans.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI