Ni Ni And Kai Star In The Gucci Fall Winter 2019-20 Eyewear Advertising Campaign

For the new Fall Winter Gucci eyewear advertising campaign, House Creative Director Alessandro Michele expresses his belief in the power of the individual. The simple drama of the human face has a mesmeric ability to evoke all manner of imaginative responses. Here, simple portraits suggest many narratives, though one is surely that of encouraging the viewer to express themselves and their beliefs, values and individuality unapologetically.

Shot by cult filmmaker and photographer Harmony Korine (who also created the Pre-Fall 2019 portfolio of pictures for Gucci in Pompeii and Herculaneum), the campaign features two striking-looking individuals who engage the viewer with their stares to camera – through the lenses of Gucci optical glasses and sunglasses.

Chinese actress Ni Ni reprises her role as brand ambassador taking part in the Gucci eyewear advertising campaign for the sixth consecutive season, and is now joined for the first time by Kai, the South Korean singer, actor and dancer, member of the EXO boy band, as global male ambassador for Gucci eyewear.

Ni Ni wears two round styles. Her sunglasses have an oversized metal frame featuring Gucci’s fork-shaped temples for an authentic ‘70s look. The model is enriched by a colored, enamel stripe motif inspired by designs in the House’s eyewear archive. Her round, metal optical glasses feature a smooth enamel stripe on the oversized front and on the fork-shaped temples, which are also decorated with an Interlocking G detail on the hinges, and functional acetate end tips.

Kai wears two masculine club master models. The first is a sunglasses style that interprets the Gucci Web motif with an unconventional mix of colors and materials – tortoiseshell, horn and mother-of-pearl, interlined with gold metal sections. The contemporary design is given extra refinement with a Gucci lettering logo and vintage-inspired metal tips. Kai also wears an optical club master style embellished with a similar House Web stripe (again, composed of tortoiseshell, horn, mother-of-pearl and gold metal). The temples here are enhanced with the Gucci signature and there are vintage-inspired end tips in gold-tone metal.

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer: Harmony Korine
Hair Stylist: Alex Brownsell
Make Up: Thomas de Kluyver and Gao Jian 

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