Michael Kors Teams Up With PAPER For Social-First Pride 2021 Campaign

Michael Kors is pleased to announce the launch of its Pride 2021 campaign, created in partnership with PAPER. The digitally-led campaign stars four queer TikTok content creators wearing pieces from the brand’s #MKPride capsule.

In the campaign, LGBTQ+ TikTok stars Tyshon Lawrence, Ve’ondre Mitchell, Mad Tsai and Soph Mosca show us their take on the popular transformation videos that have taken over social media, using the #MKPride product capsule as a catalyst for their “glow up” transformations. Using the rainbow products, the stars are able to showcase their personalities and express their authentic selves.

The #MKPride capsule features a range of rainbow-adorned women’s, men’s and gender-neutral pieces. There are shorts and sweatshirts with rainbow heart patches, along with accessories and outerwear in an all-over rainbow striped design. The capsule also includes a special-edition Pride T-shirt, available in both white and heather gray, featuring a distinctive rainbow MICHAEL KORS logo patch. All profits from the sale of the special-edition T-shirt benefit OutRight Action International, a leading global human rights organization fighting for the rights of LGBTIQ+ people around the world. 

The campaign, which also includes still imagery, launched on Michael Kors’ and PAPER’s social and digital channels on June 1, 2021.

In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc.,and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, and Shangri-La Plaza Mall and online at Trunc.ph and Rustans.com. Subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.