Massimo Dutti's Special Collection For Chinese New Year 2019
This time the brand, which always gives a nod to this time of the year in China, has developed an extensive collection for men and women that is available in all the brand’s stores in Manila, as well as in selected Asian countries.
The women’s collection is an explosion of red floral prints and night blue sophistication. Massimo Dutti has developed exclusive prints for this special collection, giving a vibrant and fresh look. One of the key pieces is a very trendy scarf print long dress cut on bias in night blue. You can also find a red floral shirt dress, which is a more a casual option for daywear. The red guipure dress is also a must-have item for this season’s festivity; it is an exaltation of femininity and romance, minimalism, and simplicity. It’s time to mix and match: red tweed checked mid 40’s jacket, cropped flared jeans, and French inspired ballerinas with a very special wooden hill. The collection incorporates three knitwear pieces, which can be styled with a midi red skirt or flared tweed tailored pants for a more masculine twist. This collection is a reflection of the importance of the Asian market for Massimo Dutti. All fittings and patterns have been specially studied and developed by the design teams in Massimo Dutti’s Headquarters.
The men’s collection also draws inspiration from Chinese culture, dedicated to one of the animals most related to honesty and abundance, the pig. Garments flagged with the symbolism of the red colour for the festivities of the Chinese year change. A tribute to red, the colour that symbolises superstition and good fortune, runs throughout the entire capsule, serving as a common thread between all the garments’ interior and exterior details. Down jackets, shirts, polo shirts, trainers, and undergarments all feature red as the main colour, matching seamlessly with fabrics with whimsical designs, a harmonious blend that draws inspiration from the Lion Dance and the Dragon Parades, packed with richness, opulence, and sophistication. The pig graphic is our wink to the sign that the Chinese zodiac assigns to the coming year. A figure that takes on traditional origami-style shapes and cuts that are reflected in the capsule’s accessories, including a key ring and a range of other items.