Bienvenue Chez Longchamp! Longchamp Opens at The Shoppes at Solaire with A New Parisian-Inspired Boutique Concept

Longchamp proudly unveils its newest boutique at The Shoppes at Solaire, introducing to the Philippines its latest global store concept—a warm, inviting space designed to evoke the charm and elegance of a quintessential Parisian apartment. Spanning over 80 square meters, the Longchamp Solaire boutique invites guests to step inside a reimagined Parisian home where French heritage, creative curiosity, and contemporary luxury seamlessly coexist.

AROUND THE BOUTIQUE
Longchamp’s new boutique concept celebrates the Maison’s Parisian roots, dating back to its founding in 1948. Upon entering the store, guests are welcomed as though they were stepping into a friend’s chic apartment in the French capital. Every corner of the boutique expresses the Maison’s personality—its craftsmanship, optimism, and cosmopolitan spirit.

The welcome area features a 1960s walnut round table, inspired by an authentic workshop table, where the season’s key pieces are presented on bookshelf-style displays. Each vignette is thoughtfully composed with prints, books, and decorative objects that echo the theme and palette of the current collection, evolving with every season.

At the heart of the boutique is its cozy lounge—complete with vintage-style furniture. Guests are invited to relax with a complimentary coffee while exploring a curated “cabinet of curiosities,” composed of unique flea-market finds and specially commissioned art pieces.

INTRODUCING THE FIRST PLIAGE LIBRARY IN THE PHILIPPINES
One of the most exciting features of Longchamp Solaire is the Pliage Library, the first of its kind in the Philippines. This upgraded evolution of the signature Pliage Wall showcases the iconic Nylon and Leather Le Pliage® collections, neatly displayed in color-coded niches behind playful vertical stripes of pop color. Both practical and visually striking, the Pliage Library highlights the timeless appeal and innovative spirit of Longchamp’s most beloved line.

Celebrating Summer 2026: Catch The Parisian Wave Collection
The opening of Longchamp Solaire also marks the arrival of the Summer 2026 collection, a season defined by vibrant hues, sculptural forms, and an embrace of playful creativity.

This summer, the Parisienne responds to the call of the open sea. She leaves the effervescence of the city for the coast, drawn in by the rhythm of lapping waves and the dazzling sunlight. She’s bound for the ocean, where board sports carve a way of life that’s free and instinctive. Here, surfing extends beyond the water; it embodies a frame of mind, a joyful energy infusing each gesture and silhouette.

A Tribute to Craft and Creative Heritage
As with every Longchamp boutique worldwide, the Solaire store includes unique pieces from the Longchamp archives—an homage to the Maison’s origins as a maker of leather-covered pipes and smokers’ accessories. These historical objects are displayed alongside contemporary collections, offering a witty and modern reflection of Longchamp’s evolution.

Throughout the boutique, thoughtful decorative details reinforce the brand’s codes: heritage dark green embodies authenticity, while flashes of bright green symbolize energy and modernity. Artworks, including a piece by Franco-Japanese artist Tiffany Bouelle, further highlight Longchamp’s ongoing collaborations with talents who share its passion for craftsmanship and artisanal savoir-faire. Creative displays—such as fruit baskets repurposed to hold purses and woven trays reminiscent of Parisian bistro chairs—add charm and character, reinforcing the boutique’s home-like ambiance.

Longchamp invites everyone to experience its new Parisian-inspired home at The Shoppes at Solaire and discover the spirit of the Spring/Summer 2026 collection. Find us at Unit 31, Low Rise Level 2, The Shoppes, Solaire Resort Entertainment City. You may reach us via +639162995204.

ABOUT LONGCHAMP
Authenticity, sincerity, energy, optimism are the values that remain at the heart of Longchamp. Since 1948, Longchamp, the leather-sheathed pipe manufacturer, has expanded its offering to include travel accessories, handbags, ready to wear, eyewear and shoes to deliver a global lifestyle to its customers. Today, Creative Director, Sophie Delafontaine perpetuates this heritage and develops her vision of the authentic Parisian woman. Her style is fluid, natural, with “joie de vivre”for a contemporary and cosmopolitan customer. Longchamp reinvents French elegance with a twist. 

Convinced that sustainability is an important component of manufacturing excellence, Longchamp’s teams have always brought respect and attention to their products. “We produce, we care, we repair”. 

Since 2019, the use of recycled fabrics has been introduced into the Le Pliage® line, with the goal now achieved since the end of 2022 of transitioning from the use of virgin polyamide to recycled polyamide throughout the entire Le Pliage® collection. Preserving its independent family origins, Longchamp has been owned and managed by the Cassegrain family for four generations. Today, the brand has more than 400 stores in 80 countries.

In the Philippines, Longchamp is available through boutiques owned and operated by Stores Specialists, Inc. located at Greenbelt 5, Power Plant Mall, Rustan’s Makati, and Shangri-La, and a newly opened store in Solaire. Longchamp is also available online through Trunc.ph and Rustans.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI