LOEWE Spring Summer 2026 Campaign
Energetic poses, vibrant colours, a positive spirit: the new LOEWE Spring Summer 2026 campaign, the first conceived by creative directors Jack McCollough and Lazaro Hernandez, is a visual expansion of the code set with the teaser images launched ahead of their debut show in October. Shot once again by Talia Chetrit, and brought to life by a cast of up-and-coming talents – theatre and cinema actors – whose energy and auteurship, and ways to turn physical prowess and presence into an art form, mirror both LOEWE’s ethos and the collection’s joyous spirit; the campaign conveys a feeling that is at once sexy and cerebral. There is a carnal tension to the images: the bodycon physicality, the relationship between clothing and body, the texture of both skin and leathers all jump out of the pictures, which are shot outdoors, in broad sunlight to create strong graphic shadows, but also at night. Heat-sealed leather jackets are captured in their sculptural sensuality, shredded leather jeans reveal their innate tactility, fluid multilayer dresses and colourful tops casually draped around the body exude a gestural vitality. In the still life shots, the slouchy one-handle Amazona 180, and glossy aqua shoes with contrasting socks are charged with tangible eroticism, their materiality a thing of seduction. The architecture and sets are barely visible and yet telling, drawing a modernist frame across the whole campaign. What sets the images apart is a sensation of wetness: water and the sea can be perceived, on the body or in the background. The result has a taut sultriness to it.
‘We’re building a visual language that feels personal: confident, playful, sun-drenched, optimistic. It articulates an energy we recognize as intrinsic to LOEWE — joy, sensuality, and a modernity that feels instinctive rather than imposed.’
Jack McCollough and Lazaro Hernandez
For more information go to loewe.com
The Spring Summer 2026 campaign is featured in the latest issue of LOEWE’s quarterly magazine, arriving in stores from February 19. The Spring Summer 2026 collection arrives in stores and online on February 26.
About the Photographer
Talia Chetrit
Talia Chetrit is an American fine art photographer whose work explores intimacy, performance and identity. She earned her BFA from the School of the Art Institute of Chicago in 2004 and her MFA in Photography from the Rhode Island School of Design in 2008. Based in New York, Chetrit has developed a distinctive body of work that includes nude portraiture and still life, often blurring the line between private and staged moments. Her photographs have been exhibited internationally in solo shows at institutions and galleries such as the Kölnischer Kunstverein in Cologne, Sies + Höke in Düsseldorf, and Kaufmann Repetto in Milan and New York. Her work is held in the permanent collections of the Whitney Museum of American Art and the Los Angeles County Museum of Art.
About the Cast
Beau Gadsdon
Beau Gadsdon recently wrapped as the female lead opposite Aaron Paul and Jacob Tremblay in The Night House, and can currently be seen as one of the leads in The Conjuring: Last Rites. This spring, she will be seen leading the BritBox series A Taste for Murder and in Craig Roberts’ next feature The Scurry. Film credits include the Sony feature Here starring Tom Hanks; Anand Tucker’s The Critic opposite Ian McKellen; the BIFA nominated Censor; The Girl in the Spider’s Web playing the young Lizbeth and Rogue One: A Star Wars Story playing the young Jyn. Her television credits include the Paramount +/Showtime mini-series A Gentleman in Moscow opposite Ewan McGregor; playing the young Princess Margaret in Netflix’s The Crown, and roles in the Netflix drama Treason, as well as HBO’s The Baby.
Chen Duling
LOEWE brand ambassador and Chinese actress Chen Duling first gained recognition in 2015 through her performance in the film The Left Ear, and was nominated as the Best New Actress at the 24th Shanghai Film Critics Awards. Her popularity grew further in 2023 with the hit television drama Till The End of the Moon. In 2024, she took on a leading role in Fangs of Fortune, which garnered significant attention, and in 2025, she starred as the female lead in The Glory, a drama that achieved impressive ratings and widespread acclaim. Over her decade-long career, she has consistently refined her performance, bringing to life a range of memorable and impactful characters. Up next, Chen stars in the television drama Qiao Chu.
Isla Johnston
LOEWE brand ambassador and British actor Isla Johnston came to prominence in 2020 with her assured and confident performance playing Young Beth in the hit Netflix series The Queen’s Gambit. Isla has had rave reviews for her performance in the newly released feature The Carpenter’s Son opposite Nicholas Cage, FKA Twigs and Noah Jupe. She also took on the leading role of Maria in Nicolas Pesce’s horror film Visitation, co-starring Olivia Cooke, Stephen Rea and Olivia Williams and Young Ursula in the BBC’s Life After Life, directed by John Crowley. Most recently, Johnston has been cast in the starring role of Joan of Arc in Baz Luhrmann’s upcoming film.
Talia Ryder
Talia Ryder is a New York based artist who made her Broadway debut aged 13 in Matilda the Musical. Her film credits include Never Rarely Sometimes Always, written and directed by Eliza Hittman; Sean Price Williams’ directorial debut The Sweet East, Steven Spielberg’s West Side Story, Ethan Coen’s Honey Don’t, Jennifer Kaylin Robinson ́s Do Revenge, Mariama Diallo’s Master, Michale Lewen ́s Hello, Goodbye and Everything in Between, Craig’s Gillespie Dumb Money, and Joika directed by James Napier Robertson. She will next be seen in Frankie Shaw’s Four Kids Walk into a Bank, in Rob Burnett’s In Memoriam, and in Jack Begert ́s Little Death. Her performance work includes DOOM by Anne Imhof at the Park Avenue Armory and How To Defend Yourself by Lilliana Padilla, Rachel Chavkin, and Steph Paul at the New York Theater Workshop. Ryder has also directed music videos for Lace Manhattan, Del Water Gap, and The Hellp.
True Whitaker
True Whitaker is an emerging actress known for her compelling screen presence. She stars as Alani in HBO’s coming-of-age comedy I Love LA, which has become a breakout success and has been renewed for a second season. Her past work includes the role of Sandra in Epix’s Godfather of Harlem, as well as a part in Spring Breakers: Salvation Mountain, the sequel to Harmony Korine’s cult classic. A graduate of New York University, where she studied film and creative writing, Whitaker is from Los Angeles and is now based in New York.
In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing, Greenbelt 3, and The Mall | NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
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