Loewe Paula’s Ibiza 2024
The summer season is a moment of fun and carefree enjoyment: a spirit that is captured by LOEWE Paula’s Ibiza, the collection inspired by the iconic Paula’s boutique, which became synonymous with the counter-cultural movement in the 1970s, and an expression of island life. The new iteration of LOEWE Paula’s Ibiza deploys a playful wardrobe charged with vibrant energy and suited for summer occasions both in the city or on holiday, for music festivals and summer strolls around town, with LOEWE’s unmistakable sense of ease and distinctive craft.
In womenswear, a sense of fluid femininity and spontaneity comes forward with a graphic edge: archive scarf prints swarming on dresses and shirts. Crop tops mismatched with asymmetrically hemmed ruffle miniskirts add movement. Prints carry over on loose men’s shirts and bottoms, but it is striped on oversized tops and baggy, west-coast style shorts that take center stage in menswear. The collection features the dizzying, hyper-coloured prints of artist Douglas Abraham, whose abstract dice, teddy bear, and planet motifs are applied to T-shirts, shorts, sweatshirts, and swimwear.
Bags explore LOEWE’s signature basketry with a new woven raffia version of the iconic Puzzle and Puzzle Fold tote, as well as the Font tote and Iraca Basket in new colors. The woven raffia version of the Puzzle includes graphic stripes designed to follow the cuts of the bag, making it vary in color, and creating a unique version of the Puzzle, in design and pattern. Leather is the protagonist of the season, with the addition of the new Flamenco Bucket, a day-to-night bag made in mellow nappa lambskin. Leather accessories embellished with tropical fruits, mixed raffia, and leather pouches inspired by animals, wallets, and charms—a riff on LOEWE’s characteristic playfulness. For adding a personalized touch to bags, the collection also includes a wide selection of colorful animal pins.
The shoes range from espadrilles, which are another exploration of natural fiber craftsmanship, to light sandals and foam slides with pebble detail in crystal and metallic effects. Biker boots in soft leather or brushed suede, which are also available for men, give a twist to the look. Low-cut lace-up or slip-on sneakers complete the skater-inspired men’s image, while the streamlined Sporty Mask, crafted in acetate and distinctively wraparound, is the newest eyewear addition.
The accompanying visual portfolio, shot by Gray Sorrenti, features a cross-section of international musicians and creatives who bring Paula’s spirit alive. The portraits ooze a sense of ease and a laid-back attitude. The subjects are pictured in a nondescript ambience; on a giant carpet, resting on pillows, playing with a butterfly or a parrot, effortlessly being themselves. The cast includes Latin Trap star Young Miko, American rapper and singer-songwriter Kevin Abstract, LOEWE Global Brand Ambassador and member of the K-pop group NCT, TAEYONG, Grammy-winning artist and American singer Yebba Smith, American singer-songwriter 070 Shake, and Irish actress Alison Oliver. The diversity of characters is a reflection of Paula’s open, inclusive spirit. The still-life images depict amusing compositions of accessories and vegetables that are a playful take on the vegetable motifs featured across the collection.
Strengthening the musical leanings of the campaign, a series of images are composed as collages, with replicated objects and unexpected backgrounds like graph paper, echoing vintage record sleeves, or music posters.
For every basket bag sold, LOEWE will make a donation to the local communities who hand weave them. The donation will help to provide university scholarships in Colombia, build a craft training school in Madagascar, and provide humanitarian relief following the 2023 earthquake in Morocco.
ABOUT THE TALENTS
Irish actor Alison Oliver starred alongside Barry Keoghan and Jacob Elordi in Emerald Fennell’s BAFTA-nominated film Saltburn. Named one of Variety’s 10 Actors to Watch in 2023, she also led the TV adaptation of Sally Rooney’s debut novel, Conversations with Friends. She was nominated at the Irish Film and Television Awards (IFTAs) for Best Actress in a Lead Role—Drama. She will next be seen alongside Jude Law and Nicholas Hoult in The Order.
Texas-born Kevin Abstract made his acclaimed debut on MTV1987 in 2014. His 2016 follow-up, American Boyfriend, is a quintessential record about queer love from the perspective of a Black kid in the South. In the early 2010s, he assembled the group BROCKHAMPTON, dropping three pop-rap albums in 2017. In 2019, he released the solo project Arizona Baby, featuring Peach, his biggest song to date. Following BROCKHAMPTON’s indefinite hiatus in 2022, Abstract released his solo album Blanket in 2023.
TAEYONG debuted in 2016 as a member of the K-pop group NCT. As part of NCT, NCT 127, and NCT U, he conquered global charts with hits including 2 Baddies, Sticker, Kick It, and Baby Don’t Stop, gaining global acclaim with his wide range of music styles and transformations. Earlier this year, he released his second solo mini-album, TAP, working on the songwriting and composition. He topped the global charts, reaching No. 1 on the iTunes Top Albums Chart in 31 regions and No. 1 on the Korean album charts, among others.
Arkansas-born singer-songwriter Yebba released her debut single, Evergreen, in 2017. In 2019, alongside PJ Morton, she won her first Grammy for Best Traditional R&B Performance, with How Deep Is Your Love. Her critically acclaimed debut album, Dawn, was released in 2021, and produced by Mark Ronson. In 2022, she collaborated with Lucky Daye on the Grammy-nominated How Much Can A Heart Take and with Drake on his album Certified Lover Boy with Yebba’s Heartbreak. In late 2023, she dropped the single Waterfall.
In 2022, singer-songwriter, Young Miko was the first Puerto Rican female artist to place a solo song in Spotify’s Global Top 200, with Lisa from her debut album TRAP KITTY. In 2023, she was named Billboard’s Latin Rookie of the Year and received the Impact Award at the Billboard Women in Music Awards after reaching the Hot 100 Latin Song Billboard in the same year with the reggaeton hit Classy 101 alongside Colombian artist Feid. Her second album, att. was released in April.
New Jersey artist 070 Shake crafts uniquely nocturnal songs. After signing to GOOD Music in 2016, she appeared on hooks for veteran rappers including Kanye West, Nas, and Pusha T, bringing her piercing lyrics and sentimental vocals to powerful rap songs. She is also featured on Raye’s 2022 single, Escapism. She released her debut EP Glitter, in 2018, followed by her first album, Modus Vivendi, in 2020. Her sophomore album, You Can’t Kill Me, is an extension of her previous works’ interrogation of humanity.
In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing and Greenbelt 3. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.