LOEWE: New Global Brand Ambassador Yang Mi

LOEWE is pleased to announce Chinese actress Yang Mi as a new Global Brand Ambassador. Known for her highly acclaimed performances in film and TV, as well as a long-time love of fashion, Yang Mi has a global following that makes her one of the most popular figures in contemporary culture. Marking her new role with LOEWE, Yang Mi will be attending the house’s upcoming SS24 women’s runway show in Paris. 

Creative director Jonathan Anderson says:

‘It’s a pleasure to welcome Yang Mi as our newest Global Brand Ambassador. We’re really proud to be working with a cultural icon who inspires so many around the world—I can’t wait to see how Yang Mi’s multifaceted talent, style, and bold spirit bring this collaboration to life.’ 

Yang Mi says:

‘I’m so excited to join the LOEWE family. LOEWE has always been my favorite brand—I like how its aesthetic exudes a distinct personality, how the brand expresses itself in such an artistic way, and I really appreciate Jonathan Anderson’s commitment to craftsmanship. Together with LOEWE, I look forward to creating and sharing new avant-garde ideas on fashion.’ 

About Yang Mi

An actress and graduate of the Beijing Film Academy, Yang Mi has appeared in over 65 films and television series, gaining widespread recognition for her iconic roles in Chinese Paladin 3 (2009) and Eternal Love (2017). As one of China’s most popular contemporary figures, Yang Mi’s words and perspectives have inspired millions, with her distinctive charm and sense of individuality setting her apart as a truly unique talent of our time. 

For more information on LOEWE new Global Brand Ambassador visit loewe.com 

LOEWE New Global Brand Ambassador Yang Mi

LOEWE New Global Brand Ambassador Yang Mi

In the Philippines, LOEWE is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing and Greenbelt 3. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.